Hello! Here’s a quick look at how new alcohol and beverage brands can succeed in China’s market:

Go Big on Tmall and JD 🍾

Chinese consumers trust these platforms for quality and variety. Having your brand on Tmall or JD ensures visibility and credibility, plus it’s where most people shop for international drinks.
Engage with Influencers and KOLs 🌟

Work with influencers on Douyin or Xiaohongshu who specialize in lifestyle or food content. Seeing a KOL enjoy your drink in a classy setting or with friends makes it relatable and desirable.
Create Limited-Edition and Festive Packaging 🎉

Unique packaging for festivals like Chinese New Year or Mid-Autumn Festival attracts buyers looking for something special. Limited editions can create excitement and boost sales.
Emphasize Premium and Health Aspects 🌿

Chinese consumers love premium and healthy options. Highlight quality ingredients, low-sugar content, or any unique health benefits to make your brand stand out.
To win in China, make your brand visible, leverage trusted influencers, and tailor your offerings to match the demand for quality and unique experiences. Cheers!