Social media in China

If you have not been living under a rock for the last 5 years, you’ve heard of Douyin (Tiktok) – the wildly popular Chinese social media app. But did you know that it’s also a major player in e-commerce? In fact, Douyin’s sales are growing at an explosive rate, and brands that want to reach…

China’s market regulator bureau has fined a Chinese actress with a 7.22million Yuan (RM4.73million) for false advertising. Chinese state administration is very strict now Jing Tian, Guangzhou-registered Infinite Free’s ambassador, claimed that the company’s vegetable-pressed candy could prevent sugar, oil, and fat absorption without verifying its functions. Global Times reported. China’s advertising laws state that…

Are you looking for ways to boost sales in China? If so, working with Chinese Key Opinion Leaders (KOLs) may be the solution you’re looking for. In this blog post, we’ll discuss what KOLs are, how they can help you boost sales, and some tips on how to work with them. Let’s get started! In…

Bilibili is a video-sharing platform popular in China. Here, users can watch, share, and create videos. While it may not be as well-known outside of China, Bilibili is a powerful social media tool for marketing products and services to Chinese consumers. In this article, we’ll take a look at some of the ways that businesses…

Douyin, known as TikTok outside of mainland China, is a social media app that is quickly gaining popularity all over the world. In this guide, we will introduce you to the basics of Douyin marketing and give you some tips on how to make the most of this powerful platform. Whether you are a brand…

Social media giant Weibo announced that has compiled a list of statements and words that are no longer allowed to be used on its platform. Erhuo (Er Huo, idiot), SB [a stupid c**t], niangpao (“Niang Pao, sissy”), and biezan (“Pie San”, a poor and unemployed person) were all considered vulgar and infuriating and will be…

With more than 600 million daily active users in China as of 2021, Douyin is one of the most promising and lucrative apps in the world. Even though it was at first an online sharing platform for short videos, it has now become an entire empire of technologies, combining artificial intelligence, virtual reality, and even…

Chinese influencers: what’s a KOL? Key Opinion Leaders (KOL) are popular social media users who use to create a buzz or any viral content while generating a large following on social media platforms. Most of them operate in a field in which they have certain expertise. They’ll, therefore, create a personal connection with fans while…

In recent years, live-streaming e-commerce is extremely popular in China. During this year’s global shopping festival, at 3 o’clock in the morning on November 11, Wei Ya’s live -stream has attracted more than 43.1 million viewers, while Li Jiaqi, who finished the live stream one hour earlier, had 36.8 million viewers. With the momentum on…

As of the first quarter of 2020, about 904 million people had access to the internet in China. Since Chinese adults spend more than 6 hours and 23 minutes on various media every day, 55.5% of their time is spent on digital media, so KOL marketing is very important to influence the consumption habits of…

Bytedance’s Douyin arrives at 600 million daily users in January 2020 and has now reached a 2billion downloads in the world. Bytedance’s Chinese short video application Douyin has outperformed 400 million everyday dynamic clients (DAU), as per its 2019 yearly report. The numbers were 250 million by the beginning of 2019, so that is a…