I heard there is a restriction for WeChat ads in Cambodia. Is it true?

Yes; technically yes

Yes sure. We will email you

More than just a social network, Wechat is now one of the applications most used by the Chinese for many reasons. You can now sell a handbag for 10,000 Euros and more. This trend reflects the huge potential for WeChat as a transaction and service app. WeChat is finally becoming what it is supposed to be for luxury brands, it’s not just a social media app. “One function could be for customers to buy the product. Another could be for brands to build a loyalty program. Customers can pre-order a product or make an appointment with the store.”

Wechat, an all-in-one application
WeChat is a major player in the Chinese social digital space, partly comparable to Facebook. So it’s a direct competitor to Weibo, Chinese Twitter. It offers instant messaging similar to WhatsApp. It has an App Store, so it has similarities to Apple and Google.

However, these comparisons are not enough to define what Wechat is.

The “App-in-app” in Wechat

WeChat can be used for anything that can be done online. Wechat will indeed facilitate the integration of the most popular applications from China into its ecosystem so that its users no longer have to get out.

Within WeChat itself, there are the equivalents of Western apps like Tinder, Uber, or even Slack, as well as hundreds of other popular services. One of the most popular is Didi Chuxing, the equivalent of Uber in China, for example.

WeChat offers three main functions dedicated to companies:

Brand communication: To begin with, companies can create a more or less extensive official WeChat account (“service” or “subscription”) allowing them to communicate directly with their followers and share promotional content associated with their brands. WeChat also provides companies with a platform that allows them to add their own applications to WeChat. This “in-app” model is much less expensive and complex than developing native applications. Above all, it makes it easier for businesses to access and interact with the huge community of WeChat users.

It is not wrong to say that most Chinese companies, with SMEs in mind, pay more attention to their official WeChat accounts than to their own websites. Many small businesses are even prone to do without a website since many Chinese users have discarded their PCs and are more comfortable with the more familiar mobile platforms, including WeChat.
 
Electronic commerce: WeChat is an ideal platform for reaching Chinese customers and a powerful tool for C2C, B2C and cross-border electronic commerce. Companies can easily integrate their WeChat stores into their official accounts and promotional content. As for the WeChat payment system, it facilitates merchant transactions, whether they sell their products online or in real shops. The store location function and WeChat QR codes also form a user-friendly bridge between the digital and physical worlds.
 
Customer Service: A WeChat user adds an official account the same way they add a friend. Also, sending messages to official accounts is an experience similar to an instant conversation with personal contacts. This disappearance of the private-professional border offers interesting opportunities for companies wishing to provide their customer service on the WeChat platform. They can speak directly to their customers, geolocate potential customers, personalize their products, contextualize their sales, involve their subscribers more, organize social campaigns and individualize the purchasing experience of their customers.
Practical advice