https://seoagencychina.com/the-ascent-and-fall-and-ascend-of-shanghai-tang/ Baidu, Google, Sogou Wed, 21 Jul 2021 05:00:24 +0000 hourly 1 https://wordpress.org/?v=6.7.2 https://seoagencychina.com/the-ascent-and-fall-and-ascend-of-shanghai-tang/#comment-14900 Fri, 24 Apr 2020 16:18:43 +0000 https://seoagencychina.com/?p=41668#comment-14900 I guess it must be hard for a Chinese brand to go international in this sector. During my reading, I thought about the giant Huawei which has became a threat even for apple! But Shanghai Tang’s story is full of twists: growing phase, then falling period to grow again. This type of challenge for a brand reveals its weaknesses, and the most interesting part is to see how the brand will overcome it!

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