Brands encouraging customization challenges: “Show us how YOU use our product!” — works for snacks, beverages, sauces, etc.
Example: DIY milk tea at home using branded ingredients.
Functional & Health-Boosting Products 🌱

Superfoods, gut health drinks, protein snacks, and beauty-from-within products (collagen water, detox teas) in viral health hacks.
Extreme & Unusual Flavor Trends 🌶️🧁

Wild combinations like spicy ice cream, glitter pickles (“Glickles”), or carbonated coffee — used to grab attention and go viral.
“Snack-Size” Cooking Shows 🍳

1-minute recipes or quick hacks featuring a product — easy to consume, addictive to watch.
Focus on speed + visual appeal (ASMR cooking sounds are a bonus).
Sustainability & Ethical Brands 🌍

Focus on eco-friendly packaging, low-carbon production, and brands telling real stories of sourcing & giving back.
Luxury & Premium Food Unboxing 🎁
High-end chocolate, exotic fruit, and imported goods showcased in elegant unboxing videos — appeals to China’s growing luxury F&B market.
Crossover with Fashion & Lifestyle 👗🍷
Food as part of a lifestyle — “what I eat for a healthy, aesthetic life” — blending food + home + wellness in one story.