Comments on: How to Attract Chinese Tourists (Groups and Independent Travelers) https://seoagencychina.com/attract-chinese-tourists/ Baidu, Google, Sogou Wed, 06 Nov 2024 11:35:12 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Max huang https://seoagencychina.com/attract-chinese-tourists/#comment-43704 Wed, 06 Nov 2024 11:35:12 +0000 https://seoagencychina.com/?p=37422#comment-43704 Chinese tourists rely heavily on platforms like WeChat, Ctrip, mafengwo, and Xiaohongshu (Little Red Book) for travel inspirration and planning. To reach them, your destination should have an official WeChat account, lot posts on Xiaohongshu, and visibility on travel booking sites like Ctrip, qunar, lumama. Sharing beautiful visuals, guides, and traveler tips helps to capture chinese attention. 2. Offer Chinese Language Services and Materials Language can be a barrier, so providing Chinese-speaking staff, translated signage, and Mandarin-language guides makes a huge difference. Chinese tourists appreciate destinations that cater to their language needs, making them feel welcomed and comfortable. 3. Create Group-Friendly and Family Packages ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Chinese tourists often travel in family groups or with friends, so packages that cater to group travel, family experiences, and multi-generational trips are appealing. Include options for group tours, family discounts, and flexible itineraries to make it easy for them to plan together. 4. Promote Shopping and Culinary Experiences ๐Ÿ›๐Ÿฒ Shopping and food are top priorities for many Chinese travelers. Highlight popular shopping spots, luxury brands, and local delicacies that appeal to them. Partner with nearby stores and restaurants to offer exclusive discounts or special culinary tours that enhance their experience. 5. Leverage KOLs (Influencers) to Build Trust and Excitement ๐ŸŒŸ Chinese tourists are heavily influenced by travel bloggers and influencers. Collaborating with KOLs on Douyin or Xiaohongshu who can showcase your destinationโ€™s unique experiences, from scenic spots to local foods, builds interest and credibility. 6. Adapt to Key Travel Seasons and Chinese Holidays ๐ŸŽ‰ Major holidays like Chinese New Year, National Day, and the Mid-Autumn Festival are popular times for Chinese travelers. Create holiday-themed promotions, festive events, and discounts specifically for these seasons to attract tourists who are likely planning travel around these dates. 7. Highlight Safety and Convenience ๐Ÿ›‚ Safety and convenience are critical. Ensure your destination has visible safety measures, easy access to transportation, and clear information on local services. Partner with payment platforms like Alipay and WeChat Pay to make transactions seamless for Chinese travelers.]]> If you’re aiming to bring more Chinese tourists to your destination, hereโ€™s what we recommend to make your location and services stand out to this market
I work in a Chinese travel agency for 2 years

1. Invest in a Strong Digital Presence on Chinese Apps๐ŸŒ

Chinese tourists rely heavily on platforms like WeChat, Ctrip, mafengwo, and Xiaohongshu (Little Red Book) for travel inspirration and planning. To reach them, your destination should have an official WeChat account, lot posts on Xiaohongshu, and visibility on travel booking sites like Ctrip, qunar, lumama. Sharing beautiful visuals, guides, and traveler tips helps to capture chinese attention.

2. Offer Chinese Language Services and Materials

Language can be a barrier, so providing Chinese-speaking staff, translated signage, and Mandarin-language guides makes a huge difference. Chinese tourists appreciate destinations that cater to their language needs, making them feel welcomed and comfortable.

3. Create Group-Friendly and Family Packages ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ

Chinese tourists often travel in family groups or with friends, so packages that cater to group travel, family experiences, and multi-generational trips are appealing. Include options for group tours, family discounts, and flexible itineraries to make it easy for them to plan together.

4. Promote Shopping and Culinary Experiences ๐Ÿ›๏ธ๐Ÿฒ

Shopping and food are top priorities for many Chinese travelers. Highlight popular shopping spots, luxury brands, and local delicacies that appeal to them. Partner with nearby stores and restaurants to offer exclusive discounts or special culinary tours that enhance their experience.
5. Leverage KOLs (Influencers) to Build Trust and Excitement ๐ŸŒŸ

Chinese tourists are heavily influenced by travel bloggers and influencers. Collaborating with KOLs on Douyin or Xiaohongshu who can showcase your destinationโ€™s unique experiences, from scenic spots to local foods, builds interest and credibility.

6. Adapt to Key Travel Seasons and Chinese Holidays ๐ŸŽ‰

Major holidays like Chinese New Year, National Day, and the Mid-Autumn Festival are popular times for Chinese travelers. Create holiday-themed promotions, festive events, and discounts specifically for these seasons to attract tourists who are likely planning travel around these dates.
7. Highlight Safety and Convenience ๐Ÿ›‚

Safety and convenience are critical. Ensure your destination has visible safety measures, easy access to transportation, and clear information on local services. Partner with payment platforms like Alipay and WeChat Pay to make transactions seamless for Chinese travelers.

]]> By: Lily https://seoagencychina.com/attract-chinese-tourists/#comment-39606 Tue, 30 Jul 2024 11:04:01 +0000 https://seoagencychina.com/?p=37422#comment-39606 Tourism Overseas situation in 2024 (I am Chinese ๐Ÿ˜‰ )
Market Dynamics: Outbound tourism is recovering as Chinese travelers increasingly seek international travel experiences post-pandemic.
Social Media Influence: Travel agencies and destinations use Douyin to highlight attractive destinations and travel tips, with engaging content that includes mini-travel documentaries and user-generated content.

]]> By: sabinus msimba https://seoagencychina.com/attract-chinese-tourists/#comment-24278 Fri, 30 Jun 2023 14:46:56 +0000 https://seoagencychina.com/?p=37422#comment-24278 need assistance to marketing our tour company in china

]]> By: Dolo https://seoagencychina.com/attract-chinese-tourists/#comment-15548 Mon, 14 Sep 2020 02:23:53 +0000 https://seoagencychina.com/?p=37422#comment-15548 In reply to Sam wu.

Hi Sam,

Please drop us an email to discuss your project with us, it seems promising.

In the meanwhile, you could also read this guide on how to work with Chinese tour operators

]]> By: Sam wu https://seoagencychina.com/attract-chinese-tourists/#comment-15522 Sun, 06 Sep 2020 16:16:27 +0000 https://seoagencychina.com/?p=37422#comment-15522 Hello,
We are an OTA (kanghuitrip) focus on small and medium tailormade travel experience in China.
We want partner with local inbound travel agencies, for sending small group of middle class Chinese people.
Can you share with you your contact , we are also interested to collaborate with hotel and entertainement place.
message me on wechat or give a comment.

]]> By: admin https://seoagencychina.com/attract-chinese-tourists/#comment-10697 Wed, 21 Nov 2018 14:03:56 +0000 https://seoagencychina.com/?p=37422#comment-10697 In reply to Semi.

thank you for the update of Number. And yes you are right , Chinese spend a lot in Food when they travel (as well as Shopping)

]]> By: Semi https://seoagencychina.com/attract-chinese-tourists/#comment-10644 Sun, 18 Nov 2018 09:13:15 +0000 https://seoagencychina.com/?p=37422#comment-10644 By 2017, the number of outbound Chinese travelers had reached 130 million. According to COTS, Chinese tourists spent $109.8 billion on overseas tourism. Besides
Many people havenโ€™t seen that the Chinese free independant travellers are spending more and more on Food & restaurants.

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