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In her new dancing studio, Polina, Russian ballet teacher in Ningbo, makes the flexibility of her Chinese pupils improve. The dance school is very recent, but every child wears the official uniform. They learn quickly: at the age of kindergarten, girls already know how to make the splits, touch their head with the tip of…
Douyin, regarded as a clone of its US counterpart Musical.ly, is a short-video App with powerful editing capabilities. Indeed, it enables users to add music and effects to their videos in order to make them more interesting. Douyin was launched in September 2016 and took off in 2017, reaching over 100 million users within a…
Wellington College China opens its third international school, which will be located in Hangzhou, Zhejiang Province Wellington College International Hangzhou will be officially opening its doors to pupils this coming September. The College is d Designed to offer a world-class holistic education to the children of expatriate families in Hangzhou, China. On 10th April…
The Chinese dating mobile app Tantan boasts 100 million users. From personal data protection to a very good understanding of the needs and expectations of Chinese Internet users, let us explain why the app Tantan has everything good. How Tantan works The mobile application uses the same principle as Tinder: enable meeting people by common…
WeChat has evolved from a voice messaging platform to a truly ubiquitous application experience in China. Tencent holding by the parent company, WeChat has more than 900 million monthly active users. These users are also very active; the average daily time spent on applications rose to 66 minutes in 2016 – Facebook spent an average…
China is the largest e-commerce market in the world. With more than $ 458 billion in sales in 2014 and a global e-commerce site with a market share of over 92%, foreign participation in China’s online retailing industry is very high. This article compares the leading e-commerce platforms Tmall Global, JD, and Yihaodian to see…
WeChat has become the best friend for marketers to conduct social networking events in China. In this article, we’ll first look at the main features of WeChat and then dive into how brands use the platform to increase audiences and sales. WeChat marketing case study What is WeChat? If you’ve been living under a rock…
Hurun Report and ILTM Asia Launch 2017 Luxury Traveler in China: 60% of Outbound Luxury Travelers Willing spend RMB 3000 to purchase one-night Room and Business-Class or First-Class Cabin. Adventure tourism is the theme of choice for three years. The rise of beach holidays, last year’s travel theme, luxury travel agency are also booming. Custom…
The development of international schools in China is rising rapidly, despite a system of segmentation in the international schools market. Since 2015, international Chinese Private Schools sector is the major sector of the Chinese schools market with 63% of all the schools and 53% of the total enrolment. The development of international school in China…
An effective marketing strategy for outbound tourism in China not only directly targets Chinese tourists, but also cooperates with China’s tourism industry. Although large group travel is declining, 60% of Chinese outbound tourists are now FITs (fully independent travelers), but that does not mean travel agencies are no longer needed. Many FITs still book their…
Billions of e-commerce markets in China. Online sales in 2016 reached 5.16 trillion yuan, about 758 billion US dollars. E-commerce giant Alibaba.com reported sales of $ 17.8 billion on November 11 last year during the “single festival“, the largest e-shopping festival in China. However, while there are too many other online shopping activities in China,…
The significance of this data is that the Internet has been fully established before China really accepts the Internet. So, in many ways, the Internet is built by the West for the West. But all of this has changed dramatically over the past 16 years – China has tailored a series of unique online platforms…
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