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Top 7 Digital Marketing ways to Reach Chinese Customers

Top 7 Digital Marketing ways to Reach Chinese Customers

With approximately 989 million internet users within the country of China at the end of 2020, digital marketing has become more powerful than ever to reach Chinese consumers. Chinese eCommerce platforms are becoming increasingly more effective and are giving foreign brands and companies the opportunity to sell directly to Chinese consumers.  This is an incredibly…

Disastrous Chinese New Year campaign and what you can learn from it

Disastrous Chinese New Year campaign and what you can learn from it

Chinese New Year is the most famous celebration in China which opens up many advertising opportunities. It is said that during Chinese New Year Chinese people spent at least US$ 149 billion on shopping and food. As we said before, the Chinese New Year is a massive advertising opportunity, whether if you are a local…

China’s green investments in Italy

China’s green investments in Italy

Will economic relations between Italy and China rise in the next future? Many events happen in the last decade, demonstrating there are higher possibilities to give a positive answer to the question. The continuous investments in Italian companies by Chinese operators, together with the recent statement of China’s President Xi Jinping to commit the country…

The plant-based market in China: the Eat Just case study
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The plant-based market in China: the Eat Just case study

Chinese citizens, thanks to the outbreak of Covid-19 and the new awareness of the importance of the origin of protein sources, are moving towards vegetable substitutes for meat much faster than before the pandemic. This could also have consequences on a global level, given that China is the largest consumer of meat in the world,…

China helps the European cars manufacturer to survive

China helps the European cars manufacturer to survive

This year, China helped the European car sector by importing a huge amount of luxury and electrical vehicles. In fact, while China has become the worlds’ largest automotive market according to Statista, Europe’s automotive sector is suffering a decrease in 2020 due to the lowering of internal demand. Demand in China focuses on the electric…

Innovative WeChat H5 Campaigns in 2020

Innovative WeChat H5 Campaigns in 2020

You may have seen some of these WeChat Html5 (H5) campaigns on your WeChat; find below some successful examples of integrating H5 brochures in your WeChat marketing campaign in China. WeChat H5 successful campaigns examples      1. Avengers Movie Avengers’ calls to promote the movie’s movie service. Break 2,000,000 pages of browsing history in…

chinese social media - kuaishou short video live streaming app

Chinese Influencers Are so Rich in China (1.5 Billion Dollars in One Day)

Chinese influencers: what’s a KOL? Key Opinion Leaders (KOL) are popular social media users who use to create a buzz or any viral content while generating a large following on social media platforms. Most of them operate in a field in which they have certain expertise. They’ll, therefore, create a personal connection with fans while…

How is Starbucks Staying on Track with Competitors in China?
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How is Starbucks Staying on Track with Competitors in China?

Starbucks continues to expand its market share in China. By the end of last year, it has already reached 13,5 million active users in 4,600 stores all over the country and had opened many new stores even during the pandemic crisis. How is it possible? Starbucks keeps growing during the pandemic in China The well-known…

Pinduoduo, the most innovative Chinese eCommerce group of 2021?

Pinduoduo, the most innovative Chinese eCommerce group of 2021?

The unicorn Pinduoduo (PDD) is the biggest e-commerce company in China after Alibaba and also the fastest-growing e-commerce group at present. Pinduoduo arrived in China only in 2015, becoming popular in a few years. How is it possible? In this article we’ll explain: how PDD has become the current fastest-growing e-commerce platform; why it is…

How to Develop a Service Company in China in 2021? (Lawyer, IT Software, Consulting, Agency …)
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How to Develop a Service Company in China in 2021? (Lawyer, IT Software, Consulting, Agency …)

China is the world’s second-largest economy and the service industry is becoming a major employer, contributing more than 60 percent to increased tax revenue and leading the country’s GDP growth. Last year, China’s tertiary sector companies, saw stronger profit growth in the first three-quarters thanks to rising demand for services and steady rising prices (…