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This article will provide a full introduction to native advertising in China update 2022 which is the most popular paid advertising method in China. Native ads are content that blends with other content on a website and provides relevant information to users. This article will discuss how this type of advertisement works, who should use…
A Chinese historical TV series has captivated more than 1.6 million viewers Meng Hualu, or A Dream of Splendor, a Chinese historical TV series has captivated over 1.6 million viewers in just two weeks. This has helped light up other sectors such as tourism and desserts. The story, set during the Song Dynasty, centers on…
China is facing a big challenge, feed a 1.4 Billion population and limit inflation on food. China must stabilize food production, increase food importations and develop its agriculture to ensure that “Chinese bowls” are mainly filled with food. Uncertain Time China is the world’s most populous country, but global uncertainty, the COVID-19 pandemic, and climate…
Every business in China, whether foreign or domestic, should have an official presence on WeChat. Indeed, what was at the time only an instant messaging application has now become one of the most popular platforms for building brand awareness and generating leads. However, there are a few things to consider when using WeChat as part…
What is China’s view on NFTs and what is the market outlook? Non-fungible tokens, or NFTs, are a new digital asset that is rapidly gaining popularity. They are also dominating online media conversations around the world. Although NFTs are not a controversial concept in China, the Chinese authorities do not seem to be as enthusiastic…
Brands looking to develop their virtual roadmaps or interact with untapped communities have turned to game platforms as their first port of call. This immersive opportunity is now being offered to fragrances. Givenchy Parfums launched its own world on the global gaming platform Roblox on June 13. The Givenchy Beauty House, in partnership with Swedish…
China’s property market has been in a state of flux for some time now, with investors beginning to abandon the market in droves. This has led to concerns over the future stability of the property sector and wider economy. So what’s driving this investor exodus, and what could it mean for China’s Real Estate market?…
If you have not been living under a rock for the last 5 years, you’ve heard of Douyin (Tiktok) – the wildly popular Chinese social media app. But did you know that it’s also a major player in e-commerce? In fact, Douyin’s sales are growing at an explosive rate, and brands that want to reach…
China has always been a hotbed for business opportunities, and the biopharmaceutical industry is no exception. With a population of over 1.3 billion and a rapidly growing middle class, there are plenty of potential customers for pharmaceutical products. However, foreign companies have often found it difficult to break into the China market. In this blog…
By 2021, China has had a +20% increase year-to-year making the Chinese ice cream market the number one of its kind in the world.
Sport in Chinese culture Exercise and sport have always been an important part of Chinese life. What are the latest trends in sports marketing in China? Historically, the sport has been a secondary concern for many young people. However, the Chinese mentality of being active and continuing to exercise into old age is very different…
China continues to be the recipient of the largest share of New Zealand exports. China received 32% of New Zealand’s total trade in June 2021. Stats NZ reported that China received 44% of New Zealand’s milk, 90% of logs, and 41% of meat. The value of all New Zealand merchandise exports increased by 17% in…
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