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Why Imported Healthy Brands Are Popular in China — And How to Communicate It Right

Why Imported Healthy Brands Are Popular in China — And How to Communicate It Right

Health is no longer a niche — in China, it’s a mainstream consumer priority.And when it comes to food, imported = premium = healthy in the minds of millions of young, urban Chinese consumers. Let’s break down why this category is exploding, what consumers really want, and how to build trust as a healthy food…