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Content is king! Remember that WeChat is a commerce platform with a social dimension. Provide content that makes users want to share it with their friends.
Think of the commitment of great opinion leaders: key opinion leaders (KOL) or great opinion leaders are among the main sales drivers for Chinese products. These are celebrities, industry tycoons or ordinary people followed by a huge number of subscribers on WeChat, called wang hong. The Chinese consumer is generally more influenced by his peers than the average Western consumer.
Be perceptive and creative in the selection of your products for your campaigns on the Chinese market. Offer special products that customers cannot purchase from other sales channels. In other words, personalized or limited edition products.
To sum up, WeChat is the new way to access the Chinese market, to set up there to sell its products!

If you wish to better understand and evaluate the social commerce market in China, we recommend that you contact Alain Graf, SG-E consultant responsible for China. We would be happy to work out with you a strategy to approach Chinese customers using social media.