{"id":38280,"date":"2024-01-22T08:00:00","date_gmt":"2024-01-22T08:00:00","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=38280"},"modified":"2024-01-22T16:01:04","modified_gmt":"2024-01-22T16:01:04","slug":"lucrative-children-market-china","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/lucrative-children-market-china\/","title":{"rendered":"The lucrative children market in China: Data, Trends, Solution"},"content":{"rendered":"

The biggest market in the world in 2024, not very competitve and a golden mine for western Brands: CHINA <\/span><\/p>\n

The one child policy, a part of the family planning policy, ended on January 2016 and created a boom in the China\u2019s mother and baby market.<\/a><\/span><\/p>\n

The children’s market in China, encompassing products and services for children, is dynamic and diverse. Here are ten key data points about this market as of 2023-2024:<\/p>\n

Check this…\u00a0<\/strong><\/p>\n

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  1. Market Size Growth<\/strong>: The market for children’s products in China, including toys, apparel, and educational products, has seen continuous growth (since 10 years), reaching tens of billions of dollars.<\/li>\n
  2. Increase in Birth Rate Post-COVID-19<\/strong>: Following the COVID-19 pandemic, there has been a slight increase in birth rates, contributing to the demand for children’s products and services.<\/li>\n
  3. Preference for Educational Toys<\/strong>: There’s a growing trend towards educational toys and products that promote cognitive development, with this segment experiencing significant growth. Amazing opportunities there<\/li>\n
  4. Online Retail Dominance<\/strong>: E-commerce platforms have become key sales channels for children’s products, with parents increasingly turning to online shopping for convenience.<\/li>\n
  5. Rise in Children’s Fashion<\/strong>: The children’s fashion sector, especially branded and designer wear, has seen notable growth, driven by rising income levels and fashion-conscious parents.<\/li>\n
  6. Demand for High-Quality Baby Products<\/strong>: Parents are increasingly looking for high-quality baby products, including organic and hypoallergenic items, driving growth in this segment. In China, parents invest in their Kids<\/li>\n
  7. Growing Children\u2019s Entertainment Industry<\/strong>: The entertainment sector for children, including online games, animation, and children’s TV shows, has expanded rapidly.<\/li>\n
  8. Increase in Extracurricular Education Services<\/strong>: There’s a growing market for extracurricular and after-school educational services, including language classes, sports, and arts.<\/li>\n
  9. Health and Wellness Products for Children<\/strong>: Health and nutritional products tailored for children, such as vitamins and health supplements, are increasingly popular.<\/li>\n
  10. Influence of Social Media and Influencers<\/strong>: Social media and child influencers (or their parents) are playing a larger role in shaping trends and purchasing decisions in the children’s market.<\/li>\n<\/ol>\n

    This market is influenced by various factors, including changing demographic trends, government policies, evolving consumer preferences, and technological advancements. The children\u2019s market in China presents numerous opportunities for brands and businesses that can adapt to these dynamic conditions.<\/p>\n

    In 2023 the July Children Baby Maternity Expo took place in Shanghai. This exposition was focus on product safety related to children. In the past, China came across many scandals about products safety.<\/span><\/p>\n

    The market size of China’s maternal and infant sector reach $1.1 trillion<\/em><\/strong><\/p>\n

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    For example, the 2008 Chinese milk scandal was a food safety incident involving milk and infant formula along with other food materials and components being adulterated with melamine. These products caused 300,000 victims in China and the death of six babies. Consequently, the demand of imported milk powder increased last few years.<\/span><\/p>\n

    Indeed, Chinese parents are more inclined to trust foreign products and buy these products. Chinese parents are still interrogating about domestically produced formula. So, the 2023exposition had a whole hall dedicated to foreign producers from Europe, the United States and Australia. Another hall was dedicated to Chinese companies claiming that their products are supplying from overseas.<\/span><\/p>\n

    In 2024 the average amount a Chinese parent spends on their child is 50 000Rmb per year , 7000USD<\/p>\n

    It can vary significantly based on several factors, including the family’s income level, the region they live in, and their individual priorities for child-rearing. U<\/p>\n

    rban families, particularly in major cities like Beijing, Shanghai, and Guangzhou, tend to spend more on their children compared to those in rural areas, reflecting the higher cost of living and greater access to diverse products and services.<\/p>\n

    In China, Kids are Investment<\/h4>\n

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    Several reports and studies have suggested that Chinese parents, influenced by the traditional notion of “xiao” (filial piety), are often willing to invest a substantial portion of their income in their children’s education, health, and overall wellbeing. This includes spending on education, extracurricular activities, health products, clothing, toys, and technology.<\/p>\n

    On average, expenditure per child can range from a few thousand to tens of thousands of yuan annually, with education being one of the largest categories of spending. For instance, in major cities, parents might spend significantly on private tutoring, extracurricular classes, and educational materials.<\/p>\n

    The market of organic products for kids<\/span><\/h2>\n

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    Case study: Ouleyaun-GMA<\/span><\/h5>\n

    Ouleyuan is an e-commerce website which targets Chinese consumers and proposes French products. The company was present at the exhibition to promote its Native Bliss and Kids Bliss brands. Consumers can find many types of products on this platform: delicacies, baby food, milk powder or skin are products. <\/span><\/p>\n

    The website focuses on providing natural and organic products. The products offer meets the expectation of Chinese consumers in two areas since French products as well as natural products are gaining popularity.
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    Everything is organic and all-natural, with many of our products containing extracts from plants unique to France. The Chinese are very open to good-quality products from abroad and, at the same time, they want only the very best products for their children and are willing to pay for them.<\/span><\/p>\n

    High-quality and fashionable kids products are in need in China<\/span><\/h3>\n

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    Now in China, with the young generation grows up, they care about the quality as well as the style of kid’s products. They tend to choose imported brands because of their fashionable design and good quality.<\/p>\n

    A lot of international brands specialized in children\u2019s clothes produced from high-quality materials, including organic fiber. Mei Lim said: \u201cIn Europe, particularly in the UK, they are much more aware of children’s fashion needs. We feel we are going to be very big in China.”<\/span><\/p>\n

    Many of the country’s middle- to upper-class consumers want real quality for their children, while also valuing items that are a little different.\u201d The Lisa & Damien brand largely sells online but it also has a dedicated outlet in Guangzhou, in southern China. In 2015, the brand even won a major UK design award.<\/span><\/p>\n

    The priority is security in kids products in China<\/span><\/h3>\n

    As we all know about China’s scandals about kid’s products happened in China, Chinese consumers care a lot about the security of products they buy for their children. It is also due to those scandals, Chines parents prefer to buy foreign brands because they are preserved as reliable and security.<\/p>\n

    Chance for UK-based Cozy N Safe to enter Chinese Children car seats market.<\/span><\/h4>\n

    The UK-based Cozy N Safe is one of the exhibitors offered specialist car seat for children<\/a>. The company is a significant player in its home market and across Europe with its rand stocked by leading retailers, including Tesco, Asda, Toys \u2018R\u2019 Us, Mothercare and Carrefour. <\/span><\/p>\n

    The sales executive, Yolanda Hu said: \u201cWhile not so long ago, there were no safety regulations relating to child-seat use in China, that has all changed. In Shenzhen, for instance, children up to four years old must be in a child car seat. It now looks likely that similar requirements will be introduced elsewhere in China. This is great news for us as all of our products already comply with stringent European safety regulations.\u201d to explain the reasons for the company to move into the mainland and the Southeast Asian markets.<\/span><\/p>\n

    Besafe outstands for its car seats safety<\/span><\/h4>\n

    Besafe, a Norwegian children\u2019s car seat manufacturer, is another company which want to single out as important product safety. During the exhibition, the company promoted its new iZi Modular i-Size model. <\/span><\/p>\n

    The Product Manager Frank Lilleheil said: \u201cIt features both a plastic shell and a reinforced soft shell comprising energy-absorbent material. The head rest and belts are both easy to adjust, making it relatively straightforward to get a child in and out. As with all of our products, it was certified by ADAC, the German automobile association renowned for the rigor of its testing procedures.\u201d<\/span><\/p>\n

    How to promote children products in China?<\/span><\/h2>\n

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    Douyin, the Chinese version of TikTok, has emerged as a dynamic platform for cross-border marketing, including in the maternity products sector. Its unique features and user engagement strategies offer distinct advantages for brands looking to tap into the Chinese market. Here\u2019s an introduction to Douyin for the cross-border maternity market, followed by five tailored strategies for maternity brands on Douyin:<\/p>\n

    Douyin for Cross-Border Maternity Market:<\/h3>\n
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    • Vibrant User Base<\/strong>: Douyin boasts a vast and engaged user base, ideal for reaching a wide demographic, including expectant mothers and young families.<\/li>\n
    • Interactive Content Format<\/strong>: The platform\u2019s short video format is perfect for showcasing maternity products in an engaging and easily digestible manner.<\/li>\n
    • E-commerce Integration<\/strong>: Douyin allows direct linking to e-commerce platforms, facilitating seamless purchasing experiences for maternity products.<\/li>\n
    • Influencer Collaborations<\/strong>: Collaboration with KOLs (Key Opinion Leaders) who focus on maternity and parenting can significantly amplify brand reach and credibility.<\/li>\n
    • Targeted Advertising<\/strong>: Douyin\u2019s sophisticated advertising tools enable maternity brands to target their campaigns effectively towards expecting mothers and new parents.<\/li>\n<\/ul>\n

      Read more<\/p>\n

      Douyin E-Commerce Sales Explosive Growth, an opportunity for brands to seize<\/a><\/p><\/blockquote>\n