{"id":38408,"date":"2018-09-19T07:00:28","date_gmt":"2018-09-19T07:00:28","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=38408"},"modified":"2022-04-14T02:01:49","modified_gmt":"2022-04-14T02:01:49","slug":"top-5-popular-chinese-social-media-2018","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/top-5-popular-chinese-social-media-2018\/","title":{"rendered":"Top 5 popular Chinese social media"},"content":{"rendered":"\n

On social media, every country has its own online marketing strategy. When looking at China, every business has its own preferences when using social media platforms. In addition, if you want to reach the increasingly important Chinese market, you need to know which social media platform they use. Here is 2018 China\u2019s most popular social media<\/a>.<\/span><\/p>\n\n\n\n

Chinese Social Media App #1 \u2013 WECHAT<\/span><\/h2>\n\n\n\n

Now, if you are an online marketing expert in Sydney, WeChat<\/a> is a place beyond all simple communication functions. The Chinese community uses this social media platform for booking forms, investing, shopping, paying taxes, transfer money. Use this platform because its goal is to connect everything around the world. In China, the platform alone reaches more than 1 billion monthly active users now in 2018 and reached more online deals by PayPal in 2015.<\/span><\/p>\n\n\n\n

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This is an e-commerce environment, instant messaging. Users using WeChat like to participate and participate effectively, in application-based activities such as shopping via the platform. Here you can find many international brands from different industries such as Mercedes-Benz, Tiffany, and Coca-Cola. In fact, many companies are leveraging WeChat for their Branding and to connect with Chinese online users. They create their WeChat official account, which allows them to send their content and provide their followers with their latest news or products.<\/span><\/p>\n\n\n\n

You can use the CRM tools in your app to build your own HTML5 mini-site also called the Wechat Mini program, use the loyalty card process, and use it to influence marketing. Consumers don\u2019t have to download any other app, they can just follow your WeChat link and get into your proper platform. Chinese people appreciate innovation and WeChat is continually making progress, trying to serve in a bigger way.<\/span><\/p>\n\n\n\n

WeChat is almost unavoidable for business in China. It\u2019s one of the smartest and most practical tools to communicate and to create a community, which allows you to get loyal consumers.<\/span><\/p>\n\n\n\n

How to get followers on WeChat?<\/strong><\/span><\/h3>\n\n\n\n

First, they must follow your account to see your information because, unlike Weibo or Sina, WeChat isn\u2019t an open platform where everyone can see other persons\u2019 activities online.<\/span><\/p>\n\n\n\n

One of the ways to get fans is to advertise online. You can go on forums or other social media platforms, participate in their discussion and introduce your WeChat account to get people to add you. More your contact base is important, more it might be useful for you in the future.<\/span><\/p>\n\n\n\n

Another way is to provide users with quality content. While people can\u2019t see your WeChat account\u2019s information, they can see your article if it is shared by another person. You need to provide quality content to your audience so they will share in their WeChat Moments with their friends.<\/span><\/p>\n\n\n\n

The most dynamic community – DOUYIN<\/strong><\/span><\/h3>\n\n\n\n

Douyin<\/a> (or Tik Tok) is a video music creation platform. With this app, users can shoot short video music within 15 seconds, and they can easily post it online.<\/span><\/p>\n\n\n\n

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The app is well-known for its creative videos and funny users. As the hottest video makers are also \u201cnormal persons\u201d, who we can meet in our daily life, it creates a kind of community and stimulates people\u2019s engagement and love for this app.<\/span><\/p>\n\n\n\n

Douyin is an app that relies a lot on the KOL effect in China. KOLs are the Chinese influencers and also the authors of the hottest video on Chinese social media platforms. To market in China, you may be interested to collaborate with a Chinese KOL to promote your brand.<\/span><\/p>\n\n\n\n

A lot of brands started to advertise on this platform. The most creative ones created their own account, made their proper videos, and sometimes do some product placement.<\/span><\/p>\n\n\n\n

How to advertise on Douyin ?<\/strong><\/span><\/h4>\n\n\n\n

Many brands create a \u201cchallenge\u201d on Douyin to engage users and make their brand\u2019s promotion widespread. In my opinion, the challenge has to be easy to realize in order to attract more users to imitate. It has to be short but surprising, in that way people will spend time watching each challenger\u2019s performance.<\/span><\/p>\n\n\n\n

You need to follow the trend on Douyin because you can play on it to get more followers or get more exposure.<\/span><\/p>\n\n\n\n

Direct communication with consumers \u2013 WEIBO<\/strong><\/span><\/h3>\n\n\n\n

Now, if you want to target the largest number of public figures, celebrities, companies, and direct-talking organizations that forget Twitter,\u00a0 Weibo is the way to go. This platform is so large that it creates the ultimate space for debate and conversation in Chinese society.<\/span><\/p>\n\n\n\n

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Even local governments, government agencies, and police have also created their own accounts on Weibo to communicate with the Chinese public and receive feedback. A microblogging hemisphere provides all the long forms to publish up to 10,000 characters, and Twitter also needs to figure out.<\/span><\/p>\n\n\n\n

It has custom features that change your font style and size, you can share your video and multiple images simultaneously, file sharing, and compose opinion polls \u2013 using MP3, PDF, and DMG. All businesses that use social media marketing around the world should have an account on Weibo.<\/span><\/p>\n\n\n\n

In the landscape, you will find many famous football superstars, like David Beckham, the most popular David ever since has over a million followers. Use it to trigger and increase your e-commerce website or to market your services and products. On this platform, you will find from the fashion brand to environmental organizations.<\/span><\/p>\n\n\n\n

How to launch a Marketing campaign on WEIBO?<\/strong><\/span><\/h4>\n\n\n\n

There are many other ways to promote on Weibo, I will provide you here with 3 possibilities:<\/span><\/p>\n\n\n\n