{"id":38995,"date":"2019-02-27T15:25:00","date_gmt":"2019-02-27T15:25:00","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=38995"},"modified":"2024-02-27T13:06:39","modified_gmt":"2024-02-27T13:06:39","slug":"how-to-target-chinese-rich-people","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/how-to-target-chinese-rich-people\/","title":{"rendered":"How to Target Chinese Rich People in 2024?"},"content":{"rendered":"\n

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Targeting Wealthy Chinese effectively involves a blend of high value digital strategies and high-quality content that resonates with the luxury lifestyle.<\/p>\n\n\n\n

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Here are 7 tips for reaching this lucrative market segment, done by experts of the market that work on campaign on daily basis <\/strong><\/p>\n\n\n\n

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  1. Produce high quality Videos<\/strong>: Craft high-quality, visually appealing videos that showcase the luxury feeling and exclusivity of your brand. These videos in 2024 are the KEY , and should tell a story that aligns with the aspirations and lifestyle of the wealthy Chinese consumer.<\/li>\n\n\n\n
  2. Douyin Targeted Ads<\/strong>: Use Douyin (the Chinese version of TikTok) to create engaging and creative content targeted at affluent audiences. Douyin is for everybody in China, (not only teenagers). Advanced targeting options allow marketers like us to reach users interested in luxury brands and lifestyles. Douyin challenges and KOL paid collaborations can also increase visibility.<\/li>\n\n\n\n
  3. Use Little Red Book<\/strong>: Engage with affluent consumers on Xiaohongshu, a social media and e-commerce platform popular among luxury shoppers. Share high-value content like exclusive product reviews, luxury travel experiences, and premium lifestyle tips to build brand prestige.<\/li>\n\n\n\n
  4. Create High-Value Content<\/strong>: Develop content on Zhihu, WeChat, etc that offers more than just product information\u2014provide insights into the luxury lifestyle, including trends, insights, and behind-the-scenes looks at your brand. This content should be informative, entertaining, and aspirational.<\/li>\n\n\n\n
  5. Build and Maintain a 5stars Reputation<\/strong>: Reputation is key in the luxury market. Engage in reputation management by ensuring positive reviews and testimonials are visible, addressing any negative feedback promptly, and maintaining a high standard of customer service.<\/li>\n\n\n\n
  6. WeChat for Private Conversations<\/strong>: Offer personalized services and exclusive deals through WeChat, China’s leading messaging and social media app. Use WeChat to communicate directly with affluent clients, providing them with a personalized shopping experience.<\/li>\n\n\n\n
  7. Implement Targeted Advertising on WeChat, Toutiao, and Douyin<\/strong>: Use these platforms’ advanced targeting capabilities to reach affluent audiences with tailored ads. Customized advertising can include exclusive offers, invitations to private events, or access to limited-edition products.<\/li>\n<\/ol>\n\n\n\n
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    7 key trends in 2024 about Rich Chinese People <\/h2>\n\n\n\n
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    1. Wealthy Chinese consumers have become a significant force in luxury spending<\/strong>, with their expenditures expected to account for a significant portion of global luxury sales by 2025. This group has shown a more positive outlook on future spending compared to average consumers, indicating a willingness to trade up to more expensive brands or products .<\/li>\n\n\n\n
    2. Oversea Travel, Oversea investment<\/strong>, most of business men in China are searching oversea opportunities for investment, or travel. Most of Wealthy Rich Chinese are living oversea after Covid. <\/li>\n\n\n\n
    3. There’s a noted shift towards more impulsive buying behaviors among wealthy Chinese<\/strong>, with a significant portion of luxury purchases decided within a single day. Word of mouth has become increasingly important, influencing many luxury purchases, highlighting the need for brands to engage in effective word-of-mouth marketing strategies <\/li>\n\n\n\n
    4. Brand recognition has emerged as a top buying factor<\/strong>, surpassing concerns like quality of materials or craftsmanship. This shift underscores the importance of building a strong brand preeminence to captivate this consumer segment ( <\/li>\n\n\n\n
    5. Online purchases of luxury goods <\/strong>, with only a small percentage of luxury sales occurring through official online channels. However, the integration of online and offline (“O2O”) initiatives could potentially increase online luxury sales in the future .<\/li>\n\n\n\n
    6. There’s a growing need for reassurance and competitive pricing<\/strong> among wealthy Chinese consumers. This group tends to shop at official channels or duty-free shops, showing sensitivity to price disparities between domestic and overseas markets <\/li>\n\n\n\n
    7. Digital consumption and e-commerce are booming<\/strong>, with China leading as the world’s largest e-commerce market. The digital economy has led to an explosion of consumer data, offering brands new opportunities to understand and engage with their target audience through digital channels<\/li>\n<\/ol>\n\n\n\n

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      Read more <\/p>\n\n\n\n

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