{"id":39727,"date":"2019-07-22T12:48:02","date_gmt":"2019-07-22T12:48:02","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=39727"},"modified":"2019-07-15T12:58:20","modified_gmt":"2019-07-15T12:58:20","slug":"agency-for-wechat-moment-ads","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/agency-for-wechat-moment-ads\/","title":{"rendered":"Agency for Wechat Moment Ads"},"content":{"rendered":"<p><span style=\"color: #000000;\">We are a cost-effective Agency for Wechat moment ads in China. See all your option for advertising.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Since Wechat launched advertising in 2015, it has become a booming trend in China. The platform is the best option for foreign businesses to enter the market and reach Chinese Wechat users in\u00a0the\u00a0U.S., Canada, China, Western Europe, Australia, and New Zealand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">What is Wechat Advertising?<\/span><\/h3>\n<p><span style=\"color: #000000;\">Wechat advertising is the Tencent program enabling companies to display promotional messages on users timeline or at the bottom of Wechat Official Account articles. Wechat ads enable brands to grow Wechat Official Account followers, drive traffic to the website and generate app downloads.<\/span><\/p>\n<p><span style=\"color: #000000;\">There are 3 major types of Wechat advertising:<a href=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2019\/07\/wechat-ads.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"size-medium wp-image-39729 alignright lazyload\" data-src=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2019\/07\/wechat-ads-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/07\/wechat-ads-300x169.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/07\/wechat-ads-768x432.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/07\/wechat-ads-1024x575.jpg 1024w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/07\/wechat-ads-1080x607.jpg 1080w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/07\/wechat-ads.jpg 1146w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Wechat Banner Advertisements<\/span><\/li>\n<li><span style=\"color: #000000;\">Wechat Moments Advertisements<\/span><\/li>\n<li><span style=\"color: #000000;\">Key Opinion Leader (KOL) Promotion<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Wechat\u00a0Banner Ads<\/span><\/h3>\n<p><span style=\"color: #000000;\">Banner Advertising on Wechat is similar to other website banner ads. It usually appears at the bottom of a message written by a Wechat Official Account.<\/span><\/p>\n<p><span style=\"color: #000000;\">Wechat banner advertising has 2 categories:\u00a0a standard banner ad\u00a0and\u00a0a KOL banner.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #000000;\"><strong><em>Standard Wechat Banner Ads<\/em><\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\">Launched in August 2014, this type of Wechat ads has lower performance (most people don\u2019t click on them). <em>A standard banner ad has 3 elements:<\/em><\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\"><strong><em>Location<\/em>: Wechat banner ads appear at the bottom of a Wechat article written by another Wechat Official Account<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong><em>Ad banner<\/em>: This ad has a logo, account name, and headline. It will open a new page containing additional information about the product when clicked<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong><em>Action call<\/em>: the action call takes users to another landing page<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong><em>Price<\/em>: minimal entry price (both foreign companies and Chinese companies): RMB 50,000<\/strong><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>KOL Banner Version<\/strong><\/h4>\n<p><span style=\"color: #000000;\">Launched in October 2016, this type of Wechat banner ads is relatively new. Both the advertisers and the official account have to come to an agreement on the cost paid per view and a total amount of times the advertisement will be shown. For example, if the first article of the account has an average of 100k views, the promised view rate will be limited to 80k to 150k views.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Standard banner ads are very simple to integrate and require only\u00a0basic design skills. <\/span><\/li>\n<li><span style=\"color: #000000;\">Brands can either outsource the work or even download pre-made banners.<\/span><\/li>\n<li><span style=\"color: #000000;\">Banner advertising, especially KOL banners, helps grow\u00a0brand awareness. <\/span><\/li>\n<li><span style=\"color: #000000;\">Consumers can easily recognize the products or services and associate them with KOLs that they follow on Wechat.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">But not every company can publish ads on Tencent platform. Wechat banner ads are mostly restricted to Chinese companies who are officially registered and have all the licenses to advertise in the specific industry.<\/span><\/p>\n<ul>\n<li>Read also how to open <a href=\"https:\/\/ecommercechinaagency.com\/wechat-official-account-complete-guideline\/\" target=\"_blank\" rel=\"noopener\">a wechat official Account<\/a><\/li>\n<\/ul>\n<h3>Wechat Moments Advertising<\/h3>\n<p><span style=\"color: #000000;\">Wechat moment ads were launched in early 2015 when 25 brands including Coca Cola and Mercedes-Benz took part in the first testing campaign. A Moments Ad allows advertisers to advertise within the Moments section, which is\u00a0comparable to Facebook\u2019s Newsfeed. Minimal entry price (both foreign companies and Chinese companies) is RMB 50 000.<\/span><\/p>\n<p><span style=\"color: #000000;\">Wechat Moments Ads is the easiest way for brands to advertise their products. However, this option is available <strong>for companies registered in Mainland China<\/strong>\u00a0(either local companies or Wholly Foreign Owned Enterprises &#8211; WFOE) willing to invest at least RMB 50k (<strong>~ USD$ 8,000<\/strong>) and f<strong>oreign companies<\/strong>\u00a0willing to invest<strong>\u00a0<\/strong><strong>USD$ 1,500 \u2013<\/strong><strong>\u00a0<\/strong><strong>8,000 (updated on April 2017).<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Advertisers are able to target users based on personal information: location, interests, age, gender, education, marital status, device, or even behaviour within the Wechat app.<\/span><\/p>\n<p><span style=\"color: #000000;\">Before, brands could only post text with up to six photos or a video. Now ads are available under the formats of text, photos, slideshows, 360-degree panoramas, and short videos, from 6 to 15 seconds, as a teaser. If a user clicks on the teaser, an internal ad page will be opened enabling the user to view the full video.<\/span><\/p>\n<p><span style=\"color: #000000;\">Since April 2017, Tencent offers Wechat Overseas Advertising to target Chinese travellers in 42 countries and regions. There is a minimal entry price for Wechat Overseas Advertising targeting Chinese tourists. It\u2019s RMB 50 000 for Hong Kong, Macau, Taiwan, Japan, Korea, Malaysia, Singapore, Thailand, United States, Australia. And it\u2019s RMB 10 000 for Germany, France, England, Italy, Canada, New Zealand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #000000;\"><strong>Key Opinion Leaders<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\">Influencers are another way to market your brand on Wechat. Normally advertisers have to pay a KOL for postings on his account. Nevertheless, it\u2019s not always easy to find the right KOL as they do care a lot about the content they are generating and will never post something that doesn\u2019t match the interests of their target audience. KOLs make their decision based on the quality, price, and type of the products.<\/span><\/p>\n<p><a href=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2016\/06\/GMA-KOL-Luxury-1024x746.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-39373 aligncenter lazyload\" data-src=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2016\/06\/GMA-KOL-Luxury-1024x746-300x219.jpg\" alt=\"\" width=\"658\" height=\"480\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2016\/06\/GMA-KOL-Luxury-1024x746-300x219.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2016\/06\/GMA-KOL-Luxury-1024x746-768x560.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2016\/06\/GMA-KOL-Luxury-1024x746.jpg 1024w\" data-sizes=\"(max-width: 658px) 100vw, 658px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 658px; --smush-placeholder-aspect-ratio: 658\/480;\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">The average price to pay to collaborate with KOLs can range from USD$ 100 to 50,000. Sometimes instead of charging for advertising cost, KOLs charge on a commission bases, usually between 20-40 percent commission.<\/span><\/p>\n<p><span style=\"color: #000000;\">Brands have to be careful to select the right KOL as he or she becomes the face of their business on social media and can either grow the reputation of the business or ruin it.<\/span><\/p>\n<p><a href=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2017\/12\/kols.gif\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"size-full wp-image-37535 alignright lazyload\" data-src=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2017\/12\/kols.gif\" alt=\"\" width=\"320\" height=\"180\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 320px; --smush-placeholder-aspect-ratio: 320\/180;\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">There are a few platforms enabling brands to find influencers for Wechat ads collaboration:<\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/newrank.cn\/\" target=\"_blank\" rel=\"noopener\"><strong>http:\/\/newrank.cn\/<\/strong><\/a><\/li>\n<li><strong>http:\/\/www.parklu.com\/<\/strong><\/li>\n<li><a href=\"http:\/\/wemedia.cn\/\" target=\"_blank\" rel=\"noopener\"><strong>http:\/\/wemedia.cn\/<\/strong><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #000000;\">Chinese Social media platforms<\/span><\/h4>\n<p><span style=\"color: #000000;\">Social media platforms are ruling the market now. Understanding the importance of Wechat advertising is the key to success for every business wishing to expand to China. It\u2019s much easier to build a solid digital marketing campaign and gain recognition from the target audience with so many different options available now.<\/span><\/p>\n<p>Read also :<\/p>\n<ul>\n<li><a href=\"http:\/\/agency.gmawebsites.com\/wechat-shop-setup-management\/\" target=\"_blank\" rel=\"noopener\">WeChat Store in China<\/a><\/li>\n<li><a href=\"https:\/\/seoagencychina.com\/how-small-brands-can-leverage-wechat-and-make-money\/\">How to Make Money on WeChat<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are a cost-effective Agency for Wechat moment ads in China. See all your option for advertising. &nbsp; Since Wechat launched advertising in 2015, it has become a booming trend in China. The platform is the best option for foreign businesses to enter the market and reach Chinese Wechat users in\u00a0the\u00a0U.S., Canada, China, Western Europe,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":39730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[457],"tags":[],"class_list":["post-39727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wechat"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/07\/wechat-moment.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67Aae-akL","_links":{"self":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/comments?post=39727"}],"version-history":[{"count":0,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media\/39730"}],"wp:attachment":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media?parent=39727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/categories?post=39727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/tags?post=39727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}