Tencent: A Giant Made in China<\/h2>\n\n\n\n![\"\"](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/a>Tencent<\/a><\/figcaption><\/figure>\n\n\n\nWhat is Tencent?<\/h3>\n\n\n\n
Established in 1998, Tencent Holdings Ltd., also known as Tencent (\u817e\u8baf), is a Chinese multinational technology company. Tencent is known for its various Internet-related services and products, which are highly used in entertainment, video games, as well as in artificial intelligence industries.<\/p>\n\n\n\n
What has made the success of Tencent?<\/h3>\n\n\n\n
Tencent is specialized in new technologies and is the world’s largest video game company. The success of Tencent comes from its social media, venture capital, and investment corporations. Thanks to the variety of services it has, such as social networks, music, web portals, e-commerce, mobile games, e-payment, internet services, etc. In China, Tencent is mainly used in instant messengers like WeChat and QQ, web portals like QQ.com, and music services with Tencent Music Entertainment.<\/p>\n\n\n\n\n\n
In 2018, Tencent\u2019s market value was worth more than US$500 billion, becoming the first Asian technology company to achieve this. Nowadays, Tencent ranks among the world’s top technology companies in terms of market value and innovation.<\/p>\n\n\n\n
<\/div>\n\n\n\nWeChat: Tencent\u2019s Powerful Tool <\/h2>\n\n\n\n<\/a>\u00a9 Tencent Holdings<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nWhat is WeChat?<\/h3>\n\n\n\n
Developed by the famous company Tencent, WeChat<\/a> (known as Weixin \u5fae\u4fe1 in China) was launched in 2011 in Mainland China, and in 2012 in its international version. This app quickly became the world\u2019s largest standalone mobile app, reaching 1 billion monthly active users in 2018. Nowadays, WeChat is boasting over 1.2 billion monthly active users and is part of Chinese people\u2019s daily life. So, as you probably already know, WeChat was a messaging app at first but Tencent saw its potential to reach a wider audience by implementing services directly available through the app. That\u2019s why WeChat is called the \u201csuper app\u201d or \u201cthe app for everything\u201d.<\/p>\n\n\n\nWeChat\u2019s Ecosystem<\/h3>\n\n\n\n
In fact, WeChat\u2019s Ecosystem is one of the most complete in the world, providing text messaging with a hold-to-talk functionality, video conferencing, video games, but it also acts like a social media such as Instagram of Facebook with the possibility the share pictures and videos on what is called the \u201cWeChat Moments\u201d. <\/p>\n\n\n\n<\/figure>\n\n\n\nAs you can see, we can do almost everything just by using a single app that provides a wide variety of services.<\/p>\n\n\n\n
WeChat Traffic Acquisition<\/h2>\n\n\n\n
If you plan to do business in China, you will need for sure to use WeChat as part of your marketing strategy. WeChat is really a must-have in order to attract and deal with Chinese consumers.<\/p>\n\n\n\n
Types of traffic acquisition <\/h2>\n\n\n\n
For example, Tencent Marketing Solution has taken WeChat one step further by helping luxury brands get traffic. According to them, there are three types of traffic that brands can acquire within the application.<\/p>\n\n\n\n
- Acquiring traffic<\/li><\/ul>\n\n\n\n
WeChat allows brands to retain users\u2019 attention by giving them e-vouchers or gift cards for example via the WeChat Moments (\u670b\u53cb\u5708), which allows brands to gain social traffic. However, it is not the only way to acquire traffic as you also advertise your brand directly on your WeChat account, or hire a KOL (Key Opinion Leader) who will be in charge of presenting and promoting your products. WeChat is a powerful tool for businesses as it can generate lots of word-of-mouth (the best way to get new customers).<\/p>\n\n\n\n
- Decoding your audience\u2019s Data<\/li><\/ul>\n\n\n\n
Thanks to its new technologies innovations in terms of data, Tencent has created its Tencent Data Cloud (\u9a30\u8a0a\u96f2) which can help you interpret and analyze your audience\u2019s online history in order to get a better understanding of their interests and needs. Moreover, thanks to that you\u2019ll be able to optimize your marketing budget, enhance your ability to reach a wider audience, etc.<\/p>\n\n\n\n
- Converting traffic to sales<\/li><\/ul>\n\n\n\n
If you have already used WeChat, you probably know that mini-programs (\u5fae\u4fe1\u5c0f\u7a0b\u5e8f) are really popular in China. Launched in early 2017, these mini-programs are at the core of Wechat\u2019s ecosystem and highly appreciated by international brands. It allows you to turn the traffic you have into real sales thanks to WeChat\u2019s mobile payment (WeChat Pay), open a boutique store, manage the communication with your customers, etc. If you want to develop your brand, you might need to create your own mini-program to connect with your customers. You can contact us for more information about that.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow to take advantage of the WeChat Ecosystem?<\/h2>\n\n\n\n
If you want to take advantage of WeChat for your business, you will need to clearly understand WeChat\u2019s ecosystem. To do so, you can follow some international brands on WeChat in order to see how they work and advertise their products on WeChat. Moreover, the WeChat ecosystem is mainly a mix of many of our apps, so it won\u2019t be difficult to master all the services. If you want to understand deeper this subject, you can contact our experts.<\/p>\n\n\n\n
Contact us to get started on WeChat<\/h2>\n\n\n\n
With almost 10 years of experience as a digital marketing agency, our experts can help you increase your e-reputation in China through WeChat. This article was just an introduction of Wechat, so if you want to have more information, you can contact us directly.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nE-REPUTATION<\/strong>: Primordial before launching, we work together on your unique selling point, then on the social networks and with the help of PR, we make sure that your image on the networks is totally clean and reliable for the Chinese users.<\/p>\n\n\n\n
![\"\"](\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2021\/04\/TENCENT-website.jpg\")
<\/a>What is Tencent?<\/h3>\n\n\n\n
Established in 1998, Tencent Holdings Ltd., also known as Tencent (\u817e\u8baf), is a Chinese multinational technology company. Tencent is known for its various Internet-related services and products, which are highly used in entertainment, video games, as well as in artificial intelligence industries.<\/p>\n\n\n\n
What has made the success of Tencent?<\/h3>\n\n\n\n
Tencent is specialized in new technologies and is the world’s largest video game company. The success of Tencent comes from its social media, venture capital, and investment corporations. Thanks to the variety of services it has, such as social networks, music, web portals, e-commerce, mobile games, e-payment, internet services, etc. In China, Tencent is mainly used in instant messengers like WeChat and QQ, web portals like QQ.com, and music services with Tencent Music Entertainment.<\/p>\n\n\n\n\n\n
In 2018, Tencent\u2019s market value was worth more than US$500 billion, becoming the first Asian technology company to achieve this. Nowadays, Tencent ranks among the world’s top technology companies in terms of market value and innovation.<\/p>\n\n\n\n
WeChat: Tencent\u2019s Powerful Tool <\/h2>\n\n\n\n<\/a>\u00a9 Tencent Holdings<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nWhat is WeChat?<\/h3>\n\n\n\n
Developed by the famous company Tencent, WeChat<\/a> (known as Weixin \u5fae\u4fe1 in China) was launched in 2011 in Mainland China, and in 2012 in its international version. This app quickly became the world\u2019s largest standalone mobile app, reaching 1 billion monthly active users in 2018. Nowadays, WeChat is boasting over 1.2 billion monthly active users and is part of Chinese people\u2019s daily life. So, as you probably already know, WeChat was a messaging app at first but Tencent saw its potential to reach a wider audience by implementing services directly available through the app. That\u2019s why WeChat is called the \u201csuper app\u201d or \u201cthe app for everything\u201d.<\/p>\n\n\n\nWeChat\u2019s Ecosystem<\/h3>\n\n\n\n
In fact, WeChat\u2019s Ecosystem is one of the most complete in the world, providing text messaging with a hold-to-talk functionality, video conferencing, video games, but it also acts like a social media such as Instagram of Facebook with the possibility the share pictures and videos on what is called the \u201cWeChat Moments\u201d. <\/p>\n\n\n\n<\/figure>\n\n\n\nAs you can see, we can do almost everything just by using a single app that provides a wide variety of services.<\/p>\n\n\n\n
WeChat Traffic Acquisition<\/h2>\n\n\n\n
If you plan to do business in China, you will need for sure to use WeChat as part of your marketing strategy. WeChat is really a must-have in order to attract and deal with Chinese consumers.<\/p>\n\n\n\n
Types of traffic acquisition <\/h2>\n\n\n\n
For example, Tencent Marketing Solution has taken WeChat one step further by helping luxury brands get traffic. According to them, there are three types of traffic that brands can acquire within the application.<\/p>\n\n\n\n
- Acquiring traffic<\/li><\/ul>\n\n\n\n
WeChat allows brands to retain users\u2019 attention by giving them e-vouchers or gift cards for example via the WeChat Moments (\u670b\u53cb\u5708), which allows brands to gain social traffic. However, it is not the only way to acquire traffic as you also advertise your brand directly on your WeChat account, or hire a KOL (Key Opinion Leader) who will be in charge of presenting and promoting your products. WeChat is a powerful tool for businesses as it can generate lots of word-of-mouth (the best way to get new customers).<\/p>\n\n\n\n
- Decoding your audience\u2019s Data<\/li><\/ul>\n\n\n\n
Thanks to its new technologies innovations in terms of data, Tencent has created its Tencent Data Cloud (\u9a30\u8a0a\u96f2) which can help you interpret and analyze your audience\u2019s online history in order to get a better understanding of their interests and needs. Moreover, thanks to that you\u2019ll be able to optimize your marketing budget, enhance your ability to reach a wider audience, etc.<\/p>\n\n\n\n
- Converting traffic to sales<\/li><\/ul>\n\n\n\n
If you have already used WeChat, you probably know that mini-programs (\u5fae\u4fe1\u5c0f\u7a0b\u5e8f) are really popular in China. Launched in early 2017, these mini-programs are at the core of Wechat\u2019s ecosystem and highly appreciated by international brands. It allows you to turn the traffic you have into real sales thanks to WeChat\u2019s mobile payment (WeChat Pay), open a boutique store, manage the communication with your customers, etc. If you want to develop your brand, you might need to create your own mini-program to connect with your customers. You can contact us for more information about that.<\/p>\n\n\n\n
<\/div>\n\n\n\nHow to take advantage of the WeChat Ecosystem?<\/h2>\n\n\n\n
If you want to take advantage of WeChat for your business, you will need to clearly understand WeChat\u2019s ecosystem. To do so, you can follow some international brands on WeChat in order to see how they work and advertise their products on WeChat. Moreover, the WeChat ecosystem is mainly a mix of many of our apps, so it won\u2019t be difficult to master all the services. If you want to understand deeper this subject, you can contact our experts.<\/p>\n\n\n\n
Contact us to get started on WeChat<\/h2>\n\n\n\n
With almost 10 years of experience as a digital marketing agency, our experts can help you increase your e-reputation in China through WeChat. This article was just an introduction of Wechat, so if you want to have more information, you can contact us directly.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nE-REPUTATION<\/strong>: Primordial before launching, we work together on your unique selling point, then on the social networks and with the help of PR, we make sure that your image on the networks is totally clean and reliable for the Chinese users.<\/p>\n\n\n\n
<\/a>What is WeChat?<\/h3>\n\n\n\n
Developed by the famous company Tencent, WeChat<\/a> (known as Weixin \u5fae\u4fe1 in China) was launched in 2011 in Mainland China, and in 2012 in its international version. This app quickly became the world\u2019s largest standalone mobile app, reaching 1 billion monthly active users in 2018. Nowadays, WeChat is boasting over 1.2 billion monthly active users and is part of Chinese people\u2019s daily life. So, as you probably already know, WeChat was a messaging app at first but Tencent saw its potential to reach a wider audience by implementing services directly available through the app. That\u2019s why WeChat is called the \u201csuper app\u201d or \u201cthe app for everything\u201d.<\/p>\n\n\n\n In fact, WeChat\u2019s Ecosystem is one of the most complete in the world, providing text messaging with a hold-to-talk functionality, video conferencing, video games, but it also acts like a social media such as Instagram of Facebook with the possibility the share pictures and videos on what is called the \u201cWeChat Moments\u201d. <\/p>\n\n\n\n As you can see, we can do almost everything just by using a single app that provides a wide variety of services.<\/p>\n\n\n\n If you plan to do business in China, you will need for sure to use WeChat as part of your marketing strategy. WeChat is really a must-have in order to attract and deal with Chinese consumers.<\/p>\n\n\n\n For example, Tencent Marketing Solution has taken WeChat one step further by helping luxury brands get traffic. According to them, there are three types of traffic that brands can acquire within the application.<\/p>\n\n\n\n WeChat allows brands to retain users\u2019 attention by giving them e-vouchers or gift cards for example via the WeChat Moments (\u670b\u53cb\u5708), which allows brands to gain social traffic. However, it is not the only way to acquire traffic as you also advertise your brand directly on your WeChat account, or hire a KOL (Key Opinion Leader) who will be in charge of presenting and promoting your products. WeChat is a powerful tool for businesses as it can generate lots of word-of-mouth (the best way to get new customers).<\/p>\n\n\n\n Thanks to its new technologies innovations in terms of data, Tencent has created its Tencent Data Cloud (\u9a30\u8a0a\u96f2) which can help you interpret and analyze your audience\u2019s online history in order to get a better understanding of their interests and needs. Moreover, thanks to that you\u2019ll be able to optimize your marketing budget, enhance your ability to reach a wider audience, etc.<\/p>\n\n\n\n If you have already used WeChat, you probably know that mini-programs (\u5fae\u4fe1\u5c0f\u7a0b\u5e8f) are really popular in China. Launched in early 2017, these mini-programs are at the core of Wechat\u2019s ecosystem and highly appreciated by international brands. It allows you to turn the traffic you have into real sales thanks to WeChat\u2019s mobile payment (WeChat Pay), open a boutique store, manage the communication with your customers, etc. If you want to develop your brand, you might need to create your own mini-program to connect with your customers. You can contact us for more information about that.<\/p>\n\n\n\n If you want to take advantage of WeChat for your business, you will need to clearly understand WeChat\u2019s ecosystem. To do so, you can follow some international brands on WeChat in order to see how they work and advertise their products on WeChat. Moreover, the WeChat ecosystem is mainly a mix of many of our apps, so it won\u2019t be difficult to master all the services. If you want to understand deeper this subject, you can contact our experts.<\/p>\n\n\n\n With almost 10 years of experience as a digital marketing agency, our experts can help you increase your e-reputation in China through WeChat. This article was just an introduction of Wechat, so if you want to have more information, you can contact us directly.<\/p>\n\n\n\n E-REPUTATION<\/strong>: Primordial before launching, we work together on your unique selling point, then on the social networks and with the help of PR, we make sure that your image on the networks is totally clean and reliable for the Chinese users.<\/p>\n\n\n\nWeChat\u2019s Ecosystem<\/h3>\n\n\n\n
WeChat Traffic Acquisition<\/h2>\n\n\n\n
Types of traffic acquisition <\/h2>\n\n\n\n
How to take advantage of the WeChat Ecosystem?<\/h2>\n\n\n\n
Contact us to get started on WeChat<\/h2>\n\n\n\n