{"id":39965,"date":"2019-08-01T21:31:39","date_gmt":"2019-08-01T21:31:39","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=39965"},"modified":"2021-08-24T10:04:10","modified_gmt":"2021-08-24T10:04:10","slug":"the-3-trends-in-luxury-furniture-in-china","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/the-3-trends-in-luxury-furniture-in-china\/","title":{"rendered":"The 3 Trends in Luxury Furniture in China"},"content":{"rendered":"\n

A change in the way Millennials<\/strong><\/a> (people born in the 2000s) and Gen-X consumers (people born between 1966 and 1976)<\/strong> <\/a>live is fuelling the evolution of high-end design in China.<\/span> In 2018<\/strong>, China’s decoration and furniture market was estimated at $740 billion<\/strong> (5 trillion RMB), according to a Yicai<\/strong> study.<\/p>\n\n\n\n

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Also, this market continues to grow and evolve, both offline and online<\/strong>. Now, many furniture and lifestyle concept stores are opening across China, and some Chinese fashion and lifestyle brands are developing their lines of homewares, such as JNBY Home<\/strong> or The Beast Home.<\/strong><\/span><\/p>\n\n\n\n

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<\/span><\/p>\n\n\n\n

I) A shift from party to social networks<\/span><\/h3>\n\n\n\n

This trend has been greatly encouraged by the local digital habits of young and overconnected Chinese generations.<\/strong><\/span><\/p>\n\n\n\n

In the past, the Chinese tended to keep their interiors as intimate spheres reserved only for family members, but now photos of interiors are shared on Chinese social networks like WeChat<\/strong><\/a> or Xiaohongshu.<\/strong><\/a><\/span><\/p>\n\n\n\n

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This is a new way of expressing an aesthetic style and personality<\/strong>. Networks are also used to promote or discover new creative ideas or trends.<\/span><\/p>\n\n\n\n

This change is an opportunity for luxury brands.<\/span><\/p>\n\n\n\n

The KOLs<\/strong><\/a> (Key Opinion leaders) who used to focus on fashion now pose in creative interiors and with objects that more closely reflect their style and design culture.<\/strong><\/span><\/p>\n\n\n\n

Magazines such as Elle Deco China, Domus, and Ideat China<\/strong> are also influencing the next generation, especially through their publishers who become specialized Kol and experts in modern and contemporary design.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Elle Decor China’s editor-in-chief, Sugar Lee<\/strong> (@DemonSugar), for example, now has 20,000 subscribers on Weibo<\/strong>.<\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

II) 3 new trends<\/span><\/h3>\n\n\n\n

The interiors are a new playground for aesthetic expression in China. Now, three main trends are influencing Chinese consumers in their home d\u00e9cor consumption.<\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

A) Rarity and Art Pieces<\/span><\/h3>\n\n\n\n

Urban young Chinese have a strong desire for culture<\/strong>, sophistication<\/strong>, and knowledge<\/strong>, but they also want their interiors to be sharp<\/strong>. Therefore, having exclusive or unique products with a history is a “must”<\/strong> for their home interiors.<\/span><\/p>\n\n\n\n

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Now, buying and investing in art has become a real way of life<\/strong> (even a habit) for the wealthy Chinese, which is spreading more and more in the growing Chinese middle class<\/strong>, especially among the younger generations.<\/strong><\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

B) Neo-Chinese style<\/span><\/h3>\n\n\n\n

Another major trend right now in China is the revival of Chinese culture<\/strong> and aesthetic elements<\/strong>, which affects the world of contemporary decoration and luxury at home. This trend is called “Neo Chinese”.<\/strong><\/span><\/p>\n\n\n\n

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Products belonging to this new style are usually made by Chinese artists and designers who fuse Chinese and Western elements<\/strong> to create sophisticated and contemporary furniture.<\/strong> These talented local designers are often inspired by the historic craftsmanship of the ancient Song dynasties.<\/strong><\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

C) Contemporary style<\/span><\/h3>\n\n\n\n

Major international classic luxury brands have enjoyed success in China over the past decade, but now the international contemporary design is booming with new generations. A big reason for this popularity is, curiously, the arrival of a cheap pet: IKEA.<\/strong><\/span><\/p>\n\n\n\n

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The furniture giant was the first to introduce Chinese consumers to minimalist aesthetics<\/strong>; an alternative to the country’s dominant, bling-bling look<\/strong>. For this reason, several high-end furniture stores now offer selections organized by designers and international brands in major cities across China.<\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

Conclusion:<\/span><\/h3>\n\n\n\n

The domestic decoration market in China has evolved quite rapidly in recent times, representing a major opportunity<\/strong> for international and local brands.<\/span><\/p>\n\n\n\n

This evolution reflects a new global sophistication with Chinese consumers now wanting unique interiors<\/strong> and demanding a greater variety of styles and aesthetic influences.<\/strong><\/span><\/p>\n\n\n\n

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<\/span><\/p>\n\n\n\n

We are digital marketers in China. Thanks to our experience, we have acquired a deep knowledge of the Chinese market.<\/span><\/strong><\/p>\n\n\n\n

If you have any questions or would like more information, please contact us.<\/span><\/strong><\/p>\n\n\n\n

A project in mind? Don’t hesitate to get close to one of our experts.<\/span><\/strong><\/p>\n\n\n\n

More information: check out our website and case studies.<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A change in the way Millennials (people born in the 2000s) and Gen-X consumers (people born between 1966 and 1976) live is fuelling the evolution of high-end design in China. In 2018, China’s decoration and furniture market was estimated at $740 billion (5 trillion RMB), according to a Yicai study. Also, this market continues to…<\/p>\n","protected":false},"author":1,"featured_media":46521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[672,455],"tags":[],"class_list":["post-39965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-china","category-chinese-furniture-marketing"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/interieur-moderne-appartement-luxueux-1050x640-1.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67Aae-aoB","_links":{"self":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/comments?post=39965"}],"version-history":[{"count":2,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39965\/revisions"}],"predecessor-version":[{"id":46522,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39965\/revisions\/46522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media\/46521"}],"wp:attachment":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media?parent=39965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/categories?post=39965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/tags?post=39965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}