{"id":39982,"date":"2019-08-02T11:00:55","date_gmt":"2019-08-02T11:00:55","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=39982"},"modified":"2021-07-22T03:36:37","modified_gmt":"2021-07-22T03:36:37","slug":"yves-saint-laurent-conquers-china","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/yves-saint-laurent-conquers-china\/","title":{"rendered":"Yves Saint-Laurent conquers China"},"content":{"rendered":"\n

\"Yves<\/h3>\n\n\n\n

The Yves Saint-Laurent<\/strong> brand has never had such good days on the Chinese market. <\/span>A few months ago, the brand was marketed on JD’s Toplife platform.<\/strong> Com. This e-commerce<\/strong> strategy has allowed the brand to reach more consumers. <\/span>Also, the new YSL beauty store in Guangzhou<\/strong> is a great example of how high-end beauty technology<\/strong> can empower brands to interact with today’s buyers.<\/span><\/p>\n\n\n\n

I) Yves Saint-Laurent and e-commerce<\/a><\/span><\/h3>\n\n\n\n

Saint Laurent, owned by the Kering Group<\/strong>, signed a partnership with Chinese e-commerce giant JD.com<\/strong> <\/a>a few months ago. Com, at a time when online sales in China is becoming a major issue for luxury brands.<\/strong><\/span><\/p>\n\n\n\n

A) YSL marketed on Toplife<\/span><\/h3>\n\n\n\n

Saint Laurent, which became Kering’s second brand behind Gucci and ahead of Bottega Veneta<\/strong>, was marketed on Toplife, JD’s platform. Com dedicated to luxury goods.<\/span><\/p>\n\n\n\n

It was launched in October 2017<\/strong> and offers its customers high-end services including the possibility of being delivered within the day.<\/strong><\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Toplife competes with Luxury Pavilion<\/strong>, another luxury platform opened earlier by Alibaba, China’s number one e-commerce company.<\/strong><\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

It claims, on its website, the sale of Burberry<\/strong> or Hugo Boss<\/strong> products.<\/span><\/p>\n\n\n\n

B) E-commerce, an indispensable<\/span><\/h3>\n\n\n\n

The rise of e-commerce<\/strong> is a major contributor to the rebound in the luxury sector, which has been late but largely converted to e-commerce.<\/span><\/p>\n\n\n\n

The sector is also benefiting from the rebound in demand in China<\/strong>, driven by renewed consumer confidence<\/strong>, smaller price differentials with Europe<\/strong>, and taxes to combat the parallel market<\/strong> for digressing<\/a><\/strong>, those buyers who resell cheaper than in China, genuine products purchased in Europe.<\/span><\/p>\n\n\n\n

II) The world’s largest flagship YSL Beauty store<\/span><\/h3>\n\n\n\n

French luxury beauty brand YSL opens its world’s largest flagship store in Guangzhou<\/strong>, China.<\/span><\/p>\n\n\n\n

 <\/span>The new retail space is an excellent example of how high-end beauty technology can enable brands to better interact with buyers (who now live in a fully digitalized era).<\/strong><\/span><\/p>\n\n\n\n

The store introduces several interactive activities<\/strong> that aim not only to sell products but also to educate consumers about the rich history of the brand. Inside the store, YSL has installed an<\/strong> Instagrammable wall “LOVE”<\/strong> so visitors can take pictures with it as well as the very first YSL “unmanned” lipstick machine in China.<\/strong><\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

III) A rise in brand power<\/span><\/h3>\n\n\n\n

According to KPMG forecasts, half of all luxury purchases in China will be online by 2020<\/strong>. Louis Vuitton, owned by LVMH and Gucci (Kering); The world’s top two luxury brands<\/strong>; opened their sites in China last summer. With an annual average growth of 27%<\/strong> over the past six years, Saint Laurent saw its sales reach the one billion euro mark in 2016; $1.2 billion.<\/strong><\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

Conclusion:<\/span><\/h3>\n\n\n\n

According to its leader, the brand still has very strong growth potential, thanks to the planned expansion of its store network, the development of new product categories, and e-commerce.<\/span><\/p>\n\n\n\n

 <\/span><\/p>\n\n\n\n

ABOUT US: SPECIALISEE CHINOISE DIGITAL AGENCE IN THE COSM\u00c9TIQUE SECTOR IN CHINA<\/a><\/span><\/strong><\/h3>\n\n\n\n
  • We are a digital marketing agency based in China, and we specialize in the Cosmetics market in China.<\/span><\/li>
  • We have worked with leading Cosmetics brands and have developed strong skills to support and develop “new brands” in the Chinese market.<\/span><\/li>
  • Brands in China need to improve their commitment\/reputation\/sale<\/span><\/li>
  • We are a team of 70 people and we are experts in the Chinese market<\/span><\/li><\/ul>\n\n\n\n
    \"\"<\/figure><\/div>\n\n\n\n

    Don’t hesitate to contact us,<\/span><\/p>\n\n\n\n

    We can send you the latest tips and tricks from the Chinese market in Cosmetics, our case studies and advise you in your marketing strategy.<\/span><\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

     <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    The Yves Saint-Laurent brand has never had such good days on the Chinese market. A few months ago, the brand was marketed on JD’s Toplife platform. Com. This e-commerce strategy has allowed the brand to reach more consumers. Also, the new YSL beauty store in Guangzhou is a great example of how high-end beauty technology…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[672,435],"tags":[],"class_list":["post-39982","post","type-post","status-publish","format-standard","hentry","category-luxury-china","category-brand-china"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67Aae-aoS","_links":{"self":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/comments?post=39982"}],"version-history":[{"count":2,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39982\/revisions"}],"predecessor-version":[{"id":45949,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39982\/revisions\/45949"}],"wp:attachment":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media?parent=39982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/categories?post=39982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/tags?post=39982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}