{"id":39984,"date":"2024-09-05T03:35:46","date_gmt":"2024-09-05T03:35:46","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=39984"},"modified":"2024-09-05T03:35:56","modified_gmt":"2024-09-05T03:35:56","slug":"douyin-marketing","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/douyin-marketing\/","title":{"rendered":"Douyin Marketing in 2024 &#8211; Chinese TikTok for Business"},"content":{"rendered":"\n<p>I love using TikTok for Marketing. But Douyin, its Chinese version, is even more powerful.<\/p>\n\n\n\n<p>Not only does it has the same amazing advertising capabilities of the international TikTok. With Douyin stores available on the app, you can sell your products on the platform directly.<\/p>\n\n\n\n<p>With an average use of 2h average per day, Douyin is a great platform to target over 750 millions Chinese users.<\/p>\n\n\n\n<p>I&#8217;ve already helped dozens of brands to leverage Douyin&#8217;s platform for their business in China. Let me explain further:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Open a Douyin Official Account in 2024\" width=\"720\" height=\"405\" data-src=\"https:\/\/www.youtube.com\/embed\/PMrTxmi75nY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Best Tips for TikTok in China <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/Douyin-Tips-2024.jpg\"><img decoding=\"async\" width=\"894\" height=\"252\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/Douyin-Tips-2024.jpg\" alt=\"\" class=\"wp-image-52771 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/Douyin-Tips-2024.jpg 894w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/Douyin-Tips-2024-300x85.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/Douyin-Tips-2024-768x216.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/Douyin-Tips-2024-600x169.jpg 600w\" data-sizes=\"(max-width: 894px) 100vw, 894px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 894px; --smush-placeholder-aspect-ratio: 894\/252;\" \/><\/a><\/figure>\n\n\n\n<p><br>Successfully navigating Douyin, the Chinese counterpart of TikTok, requires a deep understanding of its unique ecosystem and user base. Here are 10 essential tips for brands looking to excel on this platform:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Entertainment<\/strong> Understand the Audience: Douyin = entertainment . The App has a predominantly younger user base who are looking for entertaining, creative, and relatable content. Tailor your content to resonate with this demographic.<\/li>\n\n\n\n<li><strong>Short, Engaging Videos<\/strong>: The platform is built around short-form video content. Ensure your videos are concise, visually appealing, and able to capture attention within the first few seconds.<\/li>\n\n\n\n<li><strong>Leverage Trending Music and Effects<\/strong>: Utilize popular songs, effects, and trends on the platform. This not only makes your content more relatable but also increases the likelihood of it being featured on users&#8217; For You page.<\/li>\n\n\n\n<li><strong>Collaborate with KOLs<\/strong>: Partner with Douyin influencers who align with your brand. They can help amplify your message and reach a wider audience through their established followings.<\/li>\n\n\n\n<li><strong>Interactive and Authentic Content<\/strong>: Encourage user interaction through challenges, hashtags, or interactive polls. Authenticity in content is key; users tend to favor genuine and relatable posts over overtly commercial ones.<\/li>\n\n\n\n<li><strong>Douyin&#8217;s eCommerce , best ROI 2024<\/strong>: If applicable, use Douyin\u2019s integrated eCommerce capabilities. This includes in-app shops and links to products in video descriptions, making it easier for users to make purchases directly.<\/li>\n\n\n\n<li><strong>Consistency<\/strong>: Maintain a consistent posting schedule. Regular uploads can help keep your audience engaged and increase your brand&#8217;s visibility on the platform. hard but necessary <\/li>\n\n\n\n<li><strong>High-Quality Production<\/strong>: While authenticity is crucial, so is the quality of your content. Invest in good production values to make your content stand out.<\/li>\n\n\n\n<li><strong>Localized Content for Chinese Audiences<\/strong>: Tailor your content to the cultural nuances and preferences of the Chinese audience. This could include local trends, festivals, and culturally relevant humor.<\/li>\n\n\n\n<li><strong>Analyze and Adapt<\/strong>: Utilize Douyin\u2019s analytics tools to track the performance of your posts. Pay attention to the metrics and feedback, and adapt your strategy accordingly to optimize engagement and reach.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p> This competitor is <a href=\"http:\/\/Douyin Paid Advertising\" target=\"_blank\">Douyin (Tiktok)<\/a>, one of the most popular short video applications in China and the world with its western version: TikTok. It is owned by ByteDance, a media company focused on AI (artificial intelligence) in China, valued at $34.3 billion (2020).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">I) Douyin-Tiktok: a worldwide success<\/span><\/h2>\n\n\n\n<p>Douyin is one of the few applications that has enjoyed wild popularity <strong>inside and outside China<\/strong>. <span style=\"color: #000000; font-family: Calibri; font-size: medium;\"><\/span><span style=\"color: #000000; font-family: Calibri; font-size: medium;\"><\/span> As of 2024, Tiktok is now the most used social media in the world front of Facebook!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/KOL-China-2024.jpg\"><img decoding=\"async\" width=\"777\" height=\"569\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/KOL-China-2024.jpg\" alt=\"\" class=\"wp-image-52773 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/KOL-China-2024.jpg 777w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/KOL-China-2024-300x220.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/KOL-China-2024-768x562.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/02\/KOL-China-2024-600x439.jpg 600w\" data-sizes=\"(max-width: 777px) 100vw, 777px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 777px; --smush-placeholder-aspect-ratio: 777\/569;\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">a) Douyin users&#8217; base keep growing<\/span><\/h3>\n\n\n\n<p>This app has become so popular that a user spends an average of <strong>20.5 minutes a day on the app<\/strong>, according to <strong>Jiguang Data<\/strong>. Since each video lasts <strong>15 seconds<\/strong>, that&#8217;s <strong>82 videos <\/strong>a day. Douyin also had to develop an<strong> &#8220;addiction system&#8221;<\/strong> in April to remind users when they spent too much time on the app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">b) How does Tiktok work?<\/span><\/h3>\n\n\n\n<p>Unlike most video apps, <strong>there is no &#8220;play&#8221; or &#8220;pause&#8221; button<\/strong> on Tiktok. <strong>Once you open the app, a video starts immediately<\/strong>. You scroll through a 15-second bottomless stream of videos, as does how you scroll through photos on Instagram.<\/p>\n\n\n\n<p>The most popular types of content on the Chinese version of Tiktok are <strong>news, mother and baby, comedy, celebrity, photography, dance, seeding, food, pets, pranks, and stunts.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1020\" height=\"700\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-.jpg\" alt=\"\" class=\"wp-image-44179 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-.jpg 1020w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok--300x206.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok--768x527.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok--600x412.jpg 600w\" data-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/700;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">c) Interesting data on the short video app users<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Daily active users are <a href=\"https:\/\/www.tongdigital.com\/intelligence\/douyin-top-social-media-trends-for-2021\" target=\"_blank\" rel=\"noopener\">600 million<\/a><\/span> (as of January 2021 &#8211; up 200 millions compare to the same period in 2020)<\/li>\n\n\n\n<li><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">More than 50% of users are over the age of 24<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Nearly 60% are women<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">About 16% of them live in first- and second-tier cities and 27% of Douyin users live in fourth-tier cities.<\/span><strong><span style=\"color: #000000; font-family: Calibri; font-size: medium;\"><\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">II) How to explain Douyin&#8217;s ascent<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">So what makes the Chinese short video app so popular not only in China but the world? Here are eight lessons that Western companies can learn from the application.<\/span><span style=\"color: #000000; font-family: Calibri; font-size: medium;\"><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">1) UGC app that allows creators growth<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Douyin treats his best <strong>influencers<\/strong> almost like his employees. It actively promotes them <strong>by subsidizing their trafficking.<\/strong><\/span>  <span style=\"color: #000000; font-family: Calibri; font-size: medium;\"><strong>In November 2017, ByteDance<\/strong> hosted a conference celebrating its content creators and announced that it will spend <strong>$300 million<\/strong> to help them <strong>increase subscriber numbers and generate revenue.<\/strong><\/span> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">2) Unleashing the creativity of ordinary people<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Many viral videos about Douyin are not created by celebrities, but by ordinary people who <strong>create creative or impressive content.<\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/01\/KOL-china.jpg\"><img decoding=\"async\" width=\"791\" height=\"571\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/01\/KOL-china.jpg\" alt=\"\" class=\"wp-image-52755 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/01\/KOL-china.jpg 791w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/01\/KOL-china-300x217.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/01\/KOL-china-768x554.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2024\/01\/KOL-china-600x433.jpg 600w\" data-sizes=\"(max-width: 791px) 100vw, 791px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 791px; --smush-placeholder-aspect-ratio: 791\/571;\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">3) Thematic marketing<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Some videos created regularly launch<strong> hashtags<\/strong> that serve as <strong>trend themes or themes on the platform<\/strong>. Hundreds of thousands of people took part in the production of videos on the same theme.<\/span><span style=\"color: #000000; font-family: Calibri; font-size: medium;\"><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">4) Its Easy to create content on Douyin<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">The platform provides <strong>tools<\/strong> that allow anyone with a smartphone and a good idea to create a 15-second video that could potentially go viral. These tools include a large library of <strong>background music<\/strong>, a variety of <strong>filters,<\/strong> and even <strong>phone accessories<\/strong> that help users hold their phones in place while they shoot videos.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">5) Turn Douyin comments section into a social hub<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">The Chinese mobile app allows users <strong>to watch a video and read their comments at the same time<\/strong>, so you don&#8217;t need to pause the video to see the comments.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Some people say that the only reason they use Douyin is to see its comment section, which has become a social center where users interact.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1020\" height=\"700\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-comment-.jpg\" alt=\"Douyin Live streaming comment section - chinese social media\" class=\"wp-image-44180 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-comment-.jpg 1020w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-comment--300x206.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-comment--768x527.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-comment--600x412.jpg 600w\" data-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/700;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">6) A personalized recommendation is essential<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Douyin&#8217;s basic feature is to make use of <strong>machine learning and algorithms<\/strong> to determine what type of content would appeal to particular users based on <strong>their past viewing behavior<\/strong>.<\/span> <span style=\"color: #000000; font-family: Calibri; font-size: medium;\">In this way, every user can constantly discover new creators and almost all will realize content that will please them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">7) When there is content, there is a trade<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Creators can integrate product links into their videos, allowing a seamless transition from content to commerce.<\/span><\/p>\n\n\n\n<p>Livestreaming is such a thing in China <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">III) Some recommendations for doing marketing on Douyin in 2024<\/h3>\n\n\n\n<p>Don&#8217;t know all the possibilities a brand has to let its account become popular ? Read below to know all the instruments you can use for a successful marketing campaign on Douyin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Douyin Live streaming &amp; KOLs<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1989\" height=\"1459\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/DOUYIN-KOL-1.jpg\" alt=\"\" class=\"wp-image-42249 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/DOUYIN-KOL-1.jpg 1989w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/DOUYIN-KOL-1-300x220.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/DOUYIN-KOL-1-1024x751.jpg 1024w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/DOUYIN-KOL-1-768x563.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/DOUYIN-KOL-1-1536x1127.jpg 1536w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/DOUYIN-KOL-1-600x440.jpg 600w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/DOUYIN-KOL-1-1080x792.jpg 1080w\" data-sizes=\"(max-width: 1989px) 100vw, 1989px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1989px; --smush-placeholder-aspect-ratio: 1989\/1459;\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1020\" height=\"700\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-live.jpg\" alt=\"\" class=\"wp-image-44182 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-live.jpg 1020w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-live-300x206.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-live-768x527.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-live-600x412.jpg 600w\" data-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/700;\" \/><\/figure>\n\n\n\n<p>There is no doubt that investments in Key opinion leaders and live streaming are the best for making the number of your social media accounts boosting. An example of Kol marketing on Douyin is represented by Antoine Bunel, a french chef that collaborated with more than 45 brands and retailers. From the beginning of its presence on social media totalized about 50 million views. Its suggestion? Interaction with followers is the best way to win in Douyin.<\/p>\n\n\n\n<p>Also, live streaming is particularly appreciated by the Chinese nowadays. Douyin saw an increase of live streaming sessions (with &#8216;shopping cart&#8217;) of 876% in June 2023.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Douyin Hashtag &amp; Hashtag challenges<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1020\" height=\"700\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-hashtag.jpg\" alt=\"\" class=\"wp-image-44183 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-hashtag.jpg 1020w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-hashtag-300x206.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-hashtag-768x527.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Douyin-TikTok-KOl-hashtag-600x412.jpg 600w\" data-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/700;\" \/><\/figure>\n\n\n\n<p>Talking about hashtags, we cannot think about Instagram. The importance that hashtags have on Instagram is the perfect example for understanding how much this tool can be important on Douyin. to increase brand awareness and let users know about their existence on the platform, brands must use the hashtag and keep up to date on which are trendy.<\/p>\n\n\n\n<p>In addition, brands absolutely must create or, at least, participate in hashtag challenges. It is one of the favorite activities of Douyin users and can give the possibility to brands to strictly connect with them. Brands can also pay ads to grow the chance of boosting their hashtag challenge. These challenges can be also encouraged with the promise of a prize.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3) Douyin Stickers and filters<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1020\" height=\"700\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Pizza-hut-douyin.jpg\" alt=\"\" class=\"wp-image-44184 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Pizza-hut-douyin.jpg 1020w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Pizza-hut-douyin-300x206.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Pizza-hut-douyin-768x527.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2019\/08\/Pizza-hut-douyin-600x412.jpg 600w\" data-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/700;\" \/><\/figure>\n\n\n\n<p>When a user lands on Douyin he has the main objective of spending some time chilling creating or seeing some funny video. Considering this intention, companies must understand that if want to gain visibility, must play with the Douyin community. Creating particular hashtags and filters can be an occasion to engage followers or reach their attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000; font-family: Calibri;\">In conclusion in &#8220;Everything, you need to know about Douyin&#8221;<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">We hope our suggestions can be useful for companies that want to enter the Chinese market and so learn more about conquering Chinese and foreign consumers in China. An omnichannel strategy that includes this social media can be the solution you&#8217;re looking for to be a winner in China.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1020\" height=\"450\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/11\/SEO-AGENCY-TOP-AGENCY-CHINA.jpg\" alt=\"\" class=\"wp-image-43240 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/11\/SEO-AGENCY-TOP-AGENCY-CHINA.jpg 1020w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/11\/SEO-AGENCY-TOP-AGENCY-CHINA-300x132.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/11\/SEO-AGENCY-TOP-AGENCY-CHINA-768x339.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/11\/SEO-AGENCY-TOP-AGENCY-CHINA-600x265.jpg 600w\" data-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/450;\" \/><\/figure><\/div>\n\n\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">We are a marketing agency based in Shanghai and specialize in the Chinese Digital market, and Douyin Partner. We understand this complex market and have the keys to help you grow your business in China.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Do you have any questions or a project in mind?<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Don&#8217;t hesitate to get close to one of our experts.<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/seoagencychina.com\/case-study\/\"><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Our website and case studies.<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top Douyin marketing strategies in 2024 from experts to grow your business on the Chinese version of TikTok.<\/p>\n","protected":false},"author":1,"featured_media":52772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[451,435],"tags":[],"class_list":["post-39984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-in-china","category-brand-china"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/seoagencychina.com\/wp-content\/uploads\/2021\/02\/Douyin-Tips.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67Aae-aoU","_links":{"self":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/comments?post=39984"}],"version-history":[{"count":29,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39984\/revisions"}],"predecessor-version":[{"id":53162,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/39984\/revisions\/53162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media\/52772"}],"wp:attachment":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media?parent=39984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/categories?post=39984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/tags?post=39984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}