{"id":41594,"date":"2023-07-10T21:28:55","date_gmt":"2023-07-10T21:28:55","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=41594"},"modified":"2023-07-11T20:31:27","modified_gmt":"2023-07-11T20:31:27","slug":"how-and-where-to-sell-a-tech-brand-in-china","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/how-and-where-to-sell-a-tech-brand-in-china\/","title":{"rendered":"How and Where to Sell a Tech Brand in China?"},"content":{"rendered":"\n

China’s tech market has witnessed remarkable growth<\/strong> over the past few decades, establishing itself as a global powerhouse. With a population of over 1.4 billion people and a rapidly expanding middle class, China offers a massive consumer base for tech companies<\/a>.<\/strong><\/p>\n\n\n\n

The Chinese tech market is known for its innovation and competitiveness<\/strong>. It is home to some of the world’s largest tech companies, including Alibaba, Tencent, and Baidu. These companies have not only dominated the domestic market but have also made significant strides in expanding their influence globally.<\/p>\n\n\n\n

The tech market in China is dynamic, fast-paced, and full of opportunities<\/strong>. Whether you’re a tech enthusiast, an investor, or a company looking to expand, keeping an eye on the developments in the Chinese tech market is crucial.<\/p>\n\n\n\n

The Tech Market in China<\/h2>\n\n\n\n

The middle-class population is growing over time. Current estimates put the size of China\u2019s middle class at more than 400 million people<\/strong>. People are getting richer and richer and getting out of the poverty threshold. That is why Chinese people\u2019s living conditions are constantly improving.<\/p>\n\n\n\n

More and more people have access to the Internet. In 2022, China accounted for about one-fifth of the 5.3 billion internet users worldwide<\/strong>. <\/strong>The figures speak for themselves.<\/p>\n\n\n\n

The number of Internet users is equivalent to three times the connected\npopulation of the United States of America.<\/p>\n\n\n\n

Actually, most of these users have access to the internet via their smartphones. Almost more than 897 million people in\u00a0China accessed\u00a0the\u00a0internet via\u00a0a\u00a0mobile\u00a0device. The most famous brands in China are Huawei, Oppo, Xiaomi, and Vivo.<\/strong><\/p>\n\n\n\n

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Most Popular Phone Brands in China 2023<\/figcaption><\/figure>\n\n\n\n

The Internet market is composed of three industry giants, that are state-owned companies. In these circumstances, the government wants to keep a tight grip on its country\u2019s economy. This is why, in 2018, the Chinese government introduced a price cut. They ordered to lower the prices of mobile data.<\/p>\n\n\n\n

As a result, the Chinese government has reduced its prices by 30%. This strategy is aimed at developing the digital economy<\/strong>. Indeed, the aim is to increase demand by pushing consumers to buy. This strategy will increase the country\u2019s domestic consumption. This will contribute to investment in high-tech services, which is becoming a priority for the Chinese government.<\/p>\n\n\n

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Made in China 2025 plan<\/h3>\n\n\n\n

“Made in China 2025” is a national strategic plan to further develop the manufacturing sector of the People’s Republic of China issued in 2015<\/strong>. As part of the Thirteenth and Fourteenth five-year plans, China aims to move away from being merely the “world’s factory” to a producer of cheap low-tech goods, facilitated by lower labor costs and supply chain advantages. <\/p>\n\n\n\n

The initiative encourages the production of high-tech products and services, like aerospace, semiconductors, and biotech, to help achieve independence from foreign suppliers. <\/p>\n\n\n

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The plan focuses on high-tech fields, including information technology; smart manufacturing; maritime engineering; advanced rail; electric vehicles; electrical equipment; new materials; biomedicine; agricultural machinery and equipment; pharmaceuticals; aerospace, semiconductor, IT, and robotics manufacturing, many of which have been dominated by foreign companies.<\/p>\n\n\n\n

How to enter China’s tech market?<\/h2>\n\n\n\n

In order to enter the Chinese market in the best way possible, there are several things to remember.
You know the IT market well, so you know that everyone is connected these days. A whole new strategy needs to be put in place. A new\u00a0Digital Marketing Strategy<\/strong>.<\/p>\n\n\n\n

In order to implement a new marketing strategy, there are several points you need to focus on. For starters, visibility. Your potential customers must be able to find you on the Chinese Internet.
To do this, you need to learn all the Search Engine Optimization (SEO) techniques<\/strong>. <\/p>\n\n\n\n

Baidu: an essential tool in a digital marketing strategy<\/h3>\n\n\n
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Baidu is the first\u00a0Chinese search engine. 80% of Chinese internet users use it<\/strong>. That is hundreds of millions of users per day. If a Chinese user is looking for information, for sure he will look at Baidu.<\/p>\n\n\n\n

Baidu has a parallel algorithm to Google, structured as a real ecosystem.<\/p>\n\n\n

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\"Baidu<\/figure><\/div>\n\n\n

A website with a Seo structure is indexed in the highest positions. Usually, a user clicks on the first five presented answers. A good Seo campaign can help to be arranged in a successful way on the internet.<\/strong> For a good Seo strategy it is necessary to identify the sector and the target, the more effective keywords (avoiding the forbidden ones), and to know the competition. For a Real SEO: <\/p>\n\n\n\n