Do Chinese people really eat more cereals?<\/h2>\n\n\n\n
YES.<\/p>\n\n\n\n
Even though Chinese breakfast culture is quite different from the Western\u2019s, cereal consumption culture is not that different. Nowadays, Chinese people are getting more used to eating cereals in the morning, but also during the day. Light, healthy, providing essential vitamins and easy to conserve, cereals is a solution that the Chinese are willing to adopt!<\/p>\n\n\n\n
![\"\"](\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/z-19.png\")
<\/figure><\/div>\n\n\n\nOf course, Western culture is constantly exported to China and Chinese people love it! But as you may have guessed, Western culture first arrives in first-tier cities. We can easily see understand it when we know that urbanized southern and eastern regions represented over 60% of total breakfast cereal sales in 2017-2018.<\/p>\n\n\n\n
To go further, the main cereal consumer\ncities are:<\/p>\n\n\n\n
- Shanghai<\/li>
- Beijing<\/li>
- Chengdu<\/li>
- Shenzhen<\/li><\/ul>\n\n\n\n
It is indeed one of the most developed Chinese cities.<\/p>\n\n\n\n
How is the Chinese cereal market doing?<\/h2>\n\n\n\n
![\"\"](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/figure><\/div>\n\n\n\nAs we said, the Chinese market is (with no surprise) BOOMING for a few years and has a huge potential for growth in the coming years.<\/p>\n\n\n\n
Here is the cereal market in a few numbers:<\/p>\n\n\n\n
- A potential rise that will be\nled by the Chinese middle class<\/strong><\/li>
- A preference for cereals\nincluding Chinese ingredients<\/strong> (black\nsesame, goji berries, red dates, \u2026) AND sugar-free products<\/li>
- US$407 million size market in\n2015<\/li>
- Expected to reach US$855.8\nmillion by 2022 (more than doubled <\/strong>compared\nto 2015!)<\/li><\/ul>\n\n\n\n
One segment that has a big potential in the cereal market<\/a> is the breakfast cereal market: <\/p>\n\n\n\n
- A preference for cereals\nincluding Chinese ingredients<\/strong> (black\nsesame, goji berries, red dates, \u2026) AND sugar-free products<\/li>
- A potential rise that will be\nled by the Chinese middle class<\/strong><\/li>
![\"\"](\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/e-20.png\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/r-17.png\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/05\/contact.gif\")
<\/figure>\n\n\n\n