{"id":4771,"date":"2023-04-03T11:53:00","date_gmt":"2023-04-03T11:53:00","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=4771"},"modified":"2023-04-06T11:09:55","modified_gmt":"2023-04-06T11:09:55","slug":"seo-can-improve-e-commerce-performance-china","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/seo-can-improve-e-commerce-performance-china\/","title":{"rendered":"How can you improve your e-commerce performance in China"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>In 2022, Chinese e-commerce sales reached a skyrocketing 13.79 trillion yuan (source: Chinese ministry of commerce), it increased by 4% compared to last year.<\/p>\n\n\n\n<p><\/p>\n\n\n<p><!--more--><\/p>\n<p>In 2022, Chinese e-commerce sales reached a skyrocketing 13.79 trillion yuan (source: Chinese ministry of commerce), it increased by 4% compared to 2021.<\/p>\n<p>\u00a0<\/p>\n<p>With almost 75% of\u00a0AI is changing e-commerce in China ????<\/p>\n<p>It is not trivial to be delivered by a robot to receive our package, our lunch, or simply a bottle of water<\/p>\n<p>With an exploding demand in e-commerce, &#8220;Last Mile Delivery&#8221; has become the key subject of logistics infrastructures that want to be able to deliver quickly and efficiently.<\/p>\n<p>Especially during Single&#8217;s Day (11.11), when sales explode and Tmall&#8217;s logistics infrastructure is under strain\u00a0<\/p>\n<p>Tmall&#8217;s logistics partner, Cainiao, has therefore developed an AI to optimize the supply chain during these rush periods.<\/p>\n<p>&#8211; Real-time sales forecast<br \/>&#8211; Quick stock replenishment<br \/>&#8211; Calculation of the fastest route in real time<br \/>&#8211; Visual recognition of the product to be delivered<br \/>&#8211; Reduction of inventory and optimization of final delivery<\/p>\n<p>And it worked\u00a0<\/p>\n<ul>\n<li>In the middle of Single&#8217;s Day, the delivery time was divided by 2.5 during the same period compared to last year<\/li>\n<li>Of course, for logistics, Tmall bet on AI<\/li>\n<li>But for the rest, it is always provided by humans\u00a0<\/li>\n<\/ul>\n<p>Whether for the management of online stores or for customer service, it is always imperative to have a dedicated team available 24\/7 to answer questions from customers and users.<\/p>\n<p>End customers are always keen to exchange with a person to receive advice and discuss, especially in high end where a chatbot will not be able to reach the same level of excellence as an SA.<\/p>\n<p>And maybe one day there will even be a label that specifies &#8220;answered by a human&#8221;.<\/p>\n<p>the Chinese population having access to the internet (more than 1 billion people), of which 99.6% using cellphones to access it, it would be a true madness to ignore the power and the necessity of using the Chinese e-commerce platforms to sell your goods in China.<\/p>\n<h4>China\u2019s e-commerce marketing in 2023<\/h4>\n<p>China\u2019s huge e-commerce is still on the rise. No wonder Western retailers are rushing to launch their own stores on Alibaba\u2019s brand-oriented marketplace: Tmall.<\/p>\n<p><a href=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/tmall.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4777 lazyload\" data-src=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/tmall.jpg\" alt=\"tmall\" width=\"540\" height=\"173\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/tmall.jpg 633w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/tmall-300x96.jpg 300w\" data-sizes=\"(max-width: 540px) 100vw, 540px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 540px; --smush-placeholder-aspect-ratio: 540\/173;\" \/><\/a><\/p>\n<p>To succeed in China&#8217;s ecommerce ecosystem, having a nice website, and a quality blog is essential, but not enough. <strong>The key to success is visibility.<\/strong> Being visible on the Web means to be highly ranked on the result page for search requests\u00a0made on Chinese search engines. SEO will help increase the qualified traffic on a website and in the meantime up the website\u2019s position on the search engines request results. That is why SEO is a strategic priority for your e-commerce website in China.<\/p>\n<p><blockquote class=\"wp-embedded-content\" data-secret=\"u0pOvNLbIa\"><a href=\"https:\/\/seoagencychina.com\/14-regular-questions-about-chinese-cross-border-e-commerce-and-logistics\/\">14 Common Questions about China Cross Border E-Commerce and Logistics<\/a><\/blockquote><iframe class=\"wp-embedded-content lazyload\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;14 Common Questions about China Cross Border E-Commerce and Logistics&#8221; &#8212; SEO China Agency\" data-src=\"https:\/\/seoagencychina.com\/14-regular-questions-about-chinese-cross-border-e-commerce-and-logistics\/embed\/#?secret=6SMZTJ4y0f#?secret=u0pOvNLbIa\" data-secret=\"u0pOvNLbIa\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<h2>Steps for a successful ecommerce &amp; Search Engine<\/h2>\n<p>The most difficult tasks for a website is to attract visitors. A good SEO\u00a0on Baidu, the leader of Chinese search engines, is an important tool to attract visitors. Working with Baidu means that we need to use a Chinese logic.\u00a0 An e-commerce website must therefore be in Chinese\u00a0and hosted in China.<\/p>\n<p>You can also do SEO on Taobao to optimise keywords and get better ranking.\u00a0<br \/>Taobao is a search engine afterall\u00a0<\/p>\n<p><a href=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/SEO-mots-loupe.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4775 lazyload\" data-src=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/SEO-mots-loupe.jpg\" alt=\"SEO mots loupe\" width=\"540\" height=\"312\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/SEO-mots-loupe.jpg 593w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/SEO-mots-loupe-300x173.jpg 300w\" data-sizes=\"(max-width: 540px) 100vw, 540px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 540px; --smush-placeholder-aspect-ratio: 540\/312;\" \/><\/a><\/p>\n<p>Here are key points that should be included in the SEO strategy of any e-commerce company in China:<\/p>\n<h3>Key Words<\/h3>\n<p>Start by determining a list of the best keywords suitable for your e-commerce website. Then the key is to repeat them in the titles and descriptions. Baidu will spot these words and it will help the search engine to get your website to higher positions.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/mots-cles-chinois.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4774 lazyload\" data-src=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/mots-cles-chinois.jpg\" alt=\"mots cles chinois\" width=\"540\" height=\"338\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/mots-cles-chinois.jpg 480w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/mots-cles-chinois-300x187.jpg 300w\" data-sizes=\"(max-width: 540px) 100vw, 540px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 540px; --smush-placeholder-aspect-ratio: 540\/338;\" \/><\/a><\/p>\n<p>On Taobao, a keyword research is necessary for getting results. targetting the right consumer&#8217;s keyword is a key to get new clients.\u00a0<\/p>\n<h3>\u00a0<\/h3>\n<h3>Backlinks<\/h3>\n<p>It is an external link that points to a web page a sort of an exchange of visibility between websites and bloggers. They are taken in account by Baidu in its SEO. <strong>The more qualified backlinks you have, the higher you will get on the page rank<\/strong>. It is strongly recommended to use Chinese backlinks only.<\/p>\n<p><a href=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/backlink.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4772 lazyload\" data-src=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/backlink.jpg\" alt=\"backlink\" width=\"540\" height=\"338\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/backlink.jpg 633w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/backlink-300x187.jpg 300w\" data-sizes=\"(max-width: 540px) 100vw, 540px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 540px; --smush-placeholder-aspect-ratio: 540\/338;\" \/><\/a><\/p>\n<h3>Quality of traffic<\/h3>\n<p>Attract visitors is our first goal. However the most important is to have a qualified one. Indeed, we have to make sure that the visitors of the website are the targeted ones, those who might be interested in our products. This goal should be reached thanks to the use of keywords and backlinks.<\/p>\n<h3>Onsite optimization<\/h3>\n<p>Chinese e-consumers are buying on the internet to save time and money. <strong>They therefore want to have the most important information at first glance<\/strong>. So that a clear content and with good pictures is a guaranteed Return On Investment. A good content will make sales happen.<\/p>\n<p><a href=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/website-under-construction.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-4776 lazyload\" data-src=\"http:\/\/agency.gmawebsites.com\/wp-content\/uploads\/2014\/10\/website-under-construction.jpg\" alt=\"website under construction\" width=\"540\" height=\"406\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/website-under-construction.jpg 575w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/website-under-construction-300x225.jpg 300w\" data-sizes=\"(max-width: 540px) 100vw, 540px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 540px; --smush-placeholder-aspect-ratio: 540\/406;\" \/><\/a><\/p>\n<p>It is also important to note that Baidu cannot analyze Flash and Java items. You will need to give priority to html content.<\/p>\n<h3>Updates<\/h3>\n<p>Baidu is sensitive to the latest information. Update your site\u2019s content as often as possible will ensure a good SEO performance to your e-commerce website in China.<\/p>\n<p>These key points will help your e-commerce website to be highly ranked on Baidu\u2019s search request pages. This good position, will reach targeted e-consumers thanks to the keywords and backlinks strategy. \u00a0<\/p>\n<p>An optimized website that will appeal Chinese netizens will ensure your website to sell a lot of products provided that you also have: <strong>\u00a0attractive prices, with a short purchase process, an Alipay facility, an efficient delivery service\u2026<\/strong><\/p>\n<p>Thanks to an effective SEO strategy, our agency can place your e-commerce website on Baidu&#8217;s firsts search results, we can help you with:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Website translation and optimisation<\/li>\n\n\n\n<li>Website building<\/li>\n\n\n\n<li>SEO strategy implementation and optimisation<\/li>\n\n\n\n<li>Baidu PPC campaigns<\/li>\n\n\n\n<li>Local hosting<\/li>\n\n\n\n<li>Backlinks<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p>Our team of experienced Baidu SEO experts is looking forward to learn about your project in China. Contact us and book a free 30min call with our consultants, and get valuable tips for your SEO strategy on Baidu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2022, Chinese e-commerce sales reached a skyrocketing 13.79 trillion yuan (source: Chinese ministry of commerce), it increased by 4% compared to last year.<\/p>\n","protected":false},"author":1,"featured_media":50218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[432],"tags":[279,131,125,129,126,108,106,128,85,277,94],"class_list":["post-4771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chinese-ecommerce","tag-baidu-seo","tag-content","tag-improve","tag-optimization","tag-optimize","tag-position","tag-rank","tag-search-engine","tag-seo","tag-seo-china","tag-visibility"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/seoagencychina.com\/wp-content\/uploads\/2014\/10\/SEO-AGENCY-ECOMMERCE.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67Aae-1eX","_links":{"self":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/4771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/comments?post=4771"}],"version-history":[{"count":8,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/4771\/revisions"}],"predecessor-version":[{"id":50572,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/4771\/revisions\/50572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media\/50218"}],"wp:attachment":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media?parent=4771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/categories?post=4771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/tags?post=4771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}