{"id":47834,"date":"2022-02-14T01:14:00","date_gmt":"2022-02-14T01:14:00","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=47834"},"modified":"2022-07-25T01:51:04","modified_gmt":"2022-07-25T01:51:04","slug":"china-market-entry-strategies-its-easy","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/china-market-entry-strategies-its-easy\/","title":{"rendered":"China Market Entry Strategies? It’s Easy If You are Smart about It"},"content":{"rendered":"\n

Entering the Chinese market is a bit like job hunting \u2014 you need to grab attention and get yourself through the doors first. This might sound like an oversimplification, but it\u2019s pretty accurate in telling you how to enter the Chinese market.  Despite how the country embraces the consumerism found in other countries, China\u2019s market is insular; it isn\u2019t always welcoming of new businesses breaking into any of its industries. <\/p>\n\n\n\n

With this in mind, a marketing strategy in China<\/a> is only as good as the entry strategy that precedes it. Read on to learn more about what the Chinese market is like and how to break into it successfully with these China market entry strategies.\u00a0<\/p>\n\n\n\n

The Chinese Market and How It Treats New Businesses<\/h2>\n\n\n\n

China has gotten to where it needs to be economically through its industrial policies. According to the International Trade Administration, the Chinese Communist Party has taken hold of many of China\u2019s economic sectors. This gives the government enough influence and power to implement its industrial and economic policies. <\/p>\n\n\n\n

Two Things to Consider: Challenges<\/h3>\n\n\n\n

Over the years, China has implemented an economic policy that favors domestic industries. More specifically, the Communist Party has used economic tools that subsidize and offer other forms of support to domestic industries. Other forms of support have come in the form of market access restrictions and added pressure to rely on Chinese B2B firms for logistics and technology. <\/p>\n\n\n\n

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Another obstacle for foreign businesses is how diametrically different Chinese cities can be. Contrary to popular belief, the Chinese consumer market consists of several sub-niches specific to a city. Each city, in a way, is its own consumer market. <\/p>\n\n\n\n

To illustrate, the businesses that flourish in Shenzhen will differ from the kinds of businesses that will dominate the market in Xi\u2019an. Likewise, while Beijing is favorable to the IT and communications industry, household markets will be better off in Zhejiang. <\/p>\n\n\n\n

Opportunity in Challenges<\/h3>\n\n\n\n

All in all, the implementation of these economic tools has created a business climate that isn\u2019t conducive to foreign companies breaking into the market. Add this to the fact that every city is a unique market, and you will have a country where successful entry is like hitting a moving target. Notwithstanding these obstacles, opportunities abound for businesses that successfully enter the Chinese market.\u00a0<\/p>\n\n\n\n

China is home to at least 1.4 billion people. This statistic alone is inviting to anyone looking for a broad consumer base. In addition, the growing presence of foreign brands in the country is emblematic of the public\u2019s acceptance of business from the West. <\/p>\n\n\n\n

In short, entry into the Chinese market may be challenging. However, opportunities lie in wait for those who choose to press on. <\/p>\n\n\n\n

Knowledge Is Power \u2014 the Value of Market Research<\/h2>\n\n\n\n

Knowledge is power when it comes to an effective market entry strategy. With that in mind, you need to conduct market research. <\/p>\n\n\n\n

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Market research allows you to get an idea of consumer trends. This can help you tailor your marketing strategy by knowing what is in demand in China\u2019s various megacities. <\/p>\n\n\n\n

Besides obtaining consumer data, market research can also give you a picture of how your competitors are faring. The competitor data you need to obtain is data on fellow SMEs. Small to medium enterprises (SMEs) can experience difficulties in the Chinese consumer market \u2014 and even more so if they\u2019re foreign. <\/p>\n\n\n\n

Using this data, you can plan your strategy accordingly. From your data, you will be able to work towards the best possible business outcomes in your target city. <\/p>\n\n\n\n

Government Sources<\/h3>\n\n\n\n

Conducting market research begins with knowing where to find data. For better or worse, China has an entire market dedicated to big data. Some sources of consumer data can include: <\/p>\n\n\n\n