{"id":48246,"date":"2022-05-02T08:40:25","date_gmt":"2022-05-02T08:40:25","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=48246"},"modified":"2022-07-05T00:56:56","modified_gmt":"2022-07-05T00:56:56","slug":"practical-guide-to-jd-ecommerce","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/practical-guide-to-jd-ecommerce\/","title":{"rendered":"Practical Guide to JD eCommerce for Small & Medium-Sized Brands"},"content":{"rendered":"\n

eCommerce<\/a> has become one of the biggest industries in China today. Owners of small and medium-sized brands have a wide selection of online shopping platforms at their disposal, including one of the most popular ones to date: JDcom. Also known JingDong (\u4eac\u4e1c), JD Marketplace is the second largest eCommerce website in China, having accumulated a total of 569.7 million active users as of 2021. Entrepreneurs and businesses worldwide have turned to JD Marketplace to promote and sell their brands to Chinese consumers in hopes of partaking in the country\u2019s rapid eCommerce growth.<\/p>\n\n\n\n

If you own a small or medium-sized business and are considering branching your brand out into a JD eCommerce journey, then read on to learn more about the platform and how you can get involved.<\/p>\n\n\n\n

What is JD Marketplace? <\/h2>\n\n\n\n

As mentioned before, JD Marketplace is one of the most popular names in Chinese eCommerce. If you\u2019re from the West, then the most accurate equivalent is that it\u2019s China\u2019s version of Amazon. Like Amazon, JD.com offers a wide range of products including fashion, technology, household items, and even groceries; JD Marketplace is a one-stop-shop for everything you could possibly want or need.<\/p>\n\n\n\n

Today, JD Marketplace and its popularity<\/a> are only becoming more relevant in the Chinese market as time goes by. It started out as a physical store that mainly focused on magneto-optical items. The website itself, JD.com, only came to be in 2004; this is when it began gaining traction as an authentic supplier of different types of technology. Now, JD eCommerce continues to grow, having generated over 470 million buyers as of 2021.<\/p>\n\n\n\n

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As one of the biggest eCommerce retailers in China, JD offers a cross-border program to brands and companies all over the world.<\/p>\n\n\n\n

Like its counterpart Tmall, JD has put a lot of effort into building its reputation with Chinese consumers and thus only allows high-quality merchants on its online platform.<\/p>\n\n\n\n

Why is JD eCommerce a Great Way to Sell in China?<\/h2>\n\n\n\n

As a small or medium-sized brand, gaining access to a platform with extensive reach and audience can benefit your business greatly. Let the numbers speak for themselves; by December 2021, it was reported that China had a total of 1 billion people that were active on the internet. In addition to that, a total of 842 million people made at least one purchase on an eCommerce platform. Considering the massive audience that JD Marketplace has, it\u2019s truly one of the best places to start out as a new seller in the Chinese market.<\/p>\n\n\n\n

Selling on JD Marketplace also comes with benefits specifically for foreign sellers, such as easy access to the market and easier processing for registration requirements. We\u2019ll talk more about this later on.<\/p>\n\n\n\n

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The platform has the most sophisticated logistics services and warehouses out of all Chinese eCommerce companies. Indeed JD logistics represent a strong network of warehouse spread out all over China, allowing for next-day delivery but also crossborder logistics which is incredibly convenient for international retailers.<\/p>\n\n\n\n

Different Selling Models in JD eCommerce<\/h2>\n\n\n\n

There are 3 types of sales models under JD eCommerce. While they may look similar, they\u2019re quite different. Here is a brief description of each one to help you understand them better.<\/p>\n\n\n\n

Direct Sales (JD.com)<\/h3>\n\n\n\n

This sales model involves transactions managed and generated by JD only. They find the products and source them from different suppliers. Afterward, these products are sold on their website and posted on other official platforms, such as their mobile channels. Sales are managed and fulfilled directly by JD, hence the name of the model. This sales model is what helped JD eCommerce reach the top of the market as one of the biggest providers of home appliances and technology for Chinese consumers.<\/p>\n\n\n\n

JD Marketplace<\/h3>\n\n\n\n

Unlike direct sales from JD.com, JD Marketplace allows third-party sellers to use their platform to sell their goods and services. Orders and transactions are primarily managed by the sellers; JD Marketplace simply acts as a bridge to connect business owners in the Chinese market to their accessible and popular shopping platform. JD Marketplace also offers useful features to help sellers enhance the performance of their brands, such as fulfillment services, advertising and promotional options, and more.<\/p>\n\n\n\n

JD Worldwide<\/h3>\n\n\n\n

Evident by its name, this sales model specifically targets foreign sellers who want to try their hand in the Chinese market. Like the JD Local Marketplace, JD Worldwide allows third-party sellers from around the globe to use its platform as a means to gain profit and brand awareness from Chinese consumers. It is a cross-border platform that allows buyers to purchase items from foreign brands, shipping their items directly from overseas to their doorstep by collaborating with their multiple partner logistic companies.<\/p>\n\n\n\n

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Types of Stores on JD eCommerce<\/h2>\n\n\n\n

Like the sales models, there are also different types of stores on JD Marketplace. They are the following:<\/p>\n\n\n\n