{"id":48551,"date":"2022-05-25T11:20:05","date_gmt":"2022-05-25T11:20:05","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=48551"},"modified":"2022-07-05T00:34:40","modified_gmt":"2022-07-05T00:34:40","slug":"chinas-attractive-wine-market","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/chinas-attractive-wine-market\/","title":{"rendered":"China’s attractive wine market"},"content":{"rendered":"\n

Looking to break into the Chinese wine market? You’re in luck! China is currently experiencing a wine boom, and the market is full of opportunity. Here’s what you need to know about doing business in China’s wine industry<\/a>.<\/p>\n\n\n\n

South Australian wine brand Penfolds to launch ‘made in China’ vintage to avoid Chinese tariffs<\/h2>\n\n\n\n

Penfolds’ parent company, Treasury Wine Estates, will soon release its first “made in China” vintage to the domestic market later this year.<\/p>\n\n\n\n

According to the company, it has found promising characteristics in grapes from Ningxia, in north-central China, and Shangri-la, in southwestern Yunnan.<\/p>\n\n\n\n

Tim Ford, CEO of Treasury Wine, said the initiative was “Treasury Wine’s commitment to China”.<\/p>\n\n\n\n

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He added: “China is an emerging wine region. We are confident that we can produce a premium Chinese Penfolds without compromising on quality and style.”<\/p>\n\n\n\n

“As a leading global wine producer, it is our responsibility to build the wine industry and the wine category in each of our markets.”<\/p>\n\n\n\n

TWE said it had signed a “strategic cooperation agreement” with the China Alcoholic Drinks Association. This would enable it to build capacity in China’s rapidly growing wine industry.”<\/p>\n\n\n\n

China imposed high tariffs on Australian wines in 2020.<\/h2>\n\n\n\n

The market has been devastated by China’s “HT0_ anti-dumping” tariffs on Australian wine exporters in 2019.<\/p>\n\n\n\n

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What exporters need to know about wine in China<\/a><\/blockquote>