{"id":52540,"date":"2023-11-15T23:05:00","date_gmt":"2023-11-15T23:05:00","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=52540"},"modified":"2023-11-16T19:53:38","modified_gmt":"2023-11-16T19:53:38","slug":"wechat-channel-50-wechat-video","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/wechat-channel-50-wechat-video\/","title":{"rendered":"WeChat Channel +50%  (WeChat Video)"},"content":{"rendered":"\n<p>Tencent&#8217;s Q3 2023 Financial Results Highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combined Monthly Active Users (MAU) of Weixin and WeChat reached 1.336 billion.<\/li>\n\n\n\n<li>Total video views on #Channels saw a year-on-year increase of over 50%.<\/li>\n\n\n\n<li>FinTech Services continued to show robust performance with double-digit year-on-year growth.<\/li>\n\n\n\n<li>Weixin&#8217;s closed-loop advertising revenue recorded a year-on-year rise of over 30%.<\/li>\n\n\n\n<li>This advertising revenue contributed to over half of Weixin&#8217;s total advertising revenue.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/teamwechat\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Channel.jpeg\"><img decoding=\"async\" width=\"777\" height=\"1024\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Channel-777x1024.jpeg\" alt=\"\" class=\"wp-image-52541 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Channel-777x1024.jpeg 777w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Channel-228x300.jpeg 228w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Channel-768x1012.jpeg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Channel-1165x1536.jpeg 1165w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Channel-600x791.jpeg 600w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Channel-300x395.jpeg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Channel.jpeg 1280w\" data-sizes=\"(max-width: 777px) 100vw, 777px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 777px; --smush-placeholder-aspect-ratio: 777\/1024;\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WeChat Channel An Emerging Short Video Platforms inside of WeChat <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WeChat Channels in the WeChat App<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Location<\/strong>: Found in the Discover tab, below the frequently used Moments feature.<\/li>\n\n\n\n<li><strong>Functionality<\/strong>: Users can post photos and videos either directly from their phone or via the WeChat Channels Assistant web platform.<\/li>\n\n\n\n<li><strong>Video Length<\/strong>: Initially limited to under 1 minute, now expanded to up to 30 minutes.<\/li>\n\n\n\n<li><strong>Post Description<\/strong>: Allows up to 1000 Chinese characters, including hashtags and mentions of other accounts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Content Display and Navigation<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Format<\/strong>: Content is listed in a single column, similar to Douyin , and auto-plays upon scrolling.<\/li>\n\n\n\n<li><strong>Tabs<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Following: Displays posts from followed WeChat Channels accounts.<\/li>\n\n\n\n<li>Friends: Shows posts liked by your friends.<\/li>\n\n\n\n<li>Hot: Features popular posts recommended by WeChat.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Additional Features<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Location-based content viewing.<\/li>\n\n\n\n<li>Top search bar for finding specific content or accounts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brand Engagement on WeChat Channels<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interactivity<\/strong>: Viewers can like, comment on posts, and interact with other users&#8217; comments.<\/li>\n\n\n\n<li><strong>Direct Messaging<\/strong>: Users can send messages to a WeChat Channels account without following it.<\/li>\n\n\n\n<li><strong>Live Streaming<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Tested since October 2020 with selected users.<\/li>\n\n\n\n<li>Features include sharing, commenting, sending virtual gifts, and participating in lucky draws.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Advertising<\/strong>: WeChat Channels is testing advertising functionalities.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Integration with Other WeChat Functions for Marketing<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increasing Followers<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Linking a business\u2019s WeChat Channels account with a verified WeChat account for verification.<\/li>\n\n\n\n<li>Redirects viewers to articles in the WeChat public account, aiding follower growth.<\/li>\n\n\n\n<li>Embedding WeChat Channels content in WeChat public account articles.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Promoting WeChat Store<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Linking to a WeChat Store, enabling viewers to make purchases during live streams without leaving the app.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Video for Sales Growth<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Videos aid in increasing product understanding and conversions.<\/li>\n\n\n\n<li>Utilized by luxury brands like Louis Vuitton, Fendi, and Burberry.<\/li>\n\n\n\n<li>Example: Chanel uses Channels to showcase products with article links for more information and purchasing options.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ecommerce-china wp-block-embed-ecommerce-china\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"76Rk0XcEU7\"><a href=\"https:\/\/ecommercechinaagency.com\/wechat-channels-what-is-it-how-to-use-it\/\" target=\"_blank\" rel=\"noopener\">WeChat Channels: What is it and how to use it to promote your brand<\/a><\/blockquote><iframe class=\"wp-embedded-content lazyload\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;WeChat Channels: What is it and how to use it to promote your brand&#8221; &#8212; Ecommerce China\" data-src=\"https:\/\/ecommercechinaagency.com\/wechat-channels-what-is-it-how-to-use-it\/embed\/#?secret=tKUmTVxQps#?secret=76Rk0XcEU7\" data-secret=\"76Rk0XcEU7\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-marketing-china wp-block-embed-marketing-china\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"CSmulOGmpM\"><a href=\"https:\/\/marketingtochina.com\/wechat-channels-popular-video-sharing\/\" target=\"_blank\" rel=\"noopener\">WeChat Channels: Popular Video Sharing App Everyone\u2019s Talking About<\/a><\/blockquote><iframe class=\"wp-embedded-content lazyload\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;WeChat Channels: Popular Video Sharing App Everyone\u2019s Talking About&#8221; &#8212; Marketing China\" data-src=\"https:\/\/marketingtochina.com\/wechat-channels-popular-video-sharing\/embed\/#?secret=cexyRH9UFS#?secret=CSmulOGmpM\" data-secret=\"CSmulOGmpM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-scaled.jpeg\"><img decoding=\"async\" width=\"490\" height=\"1024\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-490x1024.jpeg\" alt=\"\" class=\"wp-image-52543 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-490x1024.jpeg 490w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-144x300.jpeg 144w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-768x1604.jpeg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-736x1536.jpeg 736w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-981x2048.jpeg 981w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-600x1253.jpeg 600w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-300x626.jpeg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/Wechat-2023-scaled.jpeg 1226w\" data-sizes=\"(max-width: 490px) 100vw, 490px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 490px; --smush-placeholder-aspect-ratio: 490\/1024;\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tencent&#8217;s Q3 2023 Financial Results Highlights: source WeChat Channel An Emerging Short Video Platforms inside of WeChat Content Display and Navigation Brand Engagement on WeChat Channels Integration with Other WeChat Functions for Marketing<\/p>\n","protected":false},"author":1,"featured_media":52542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[457],"tags":[316],"class_list":["post-52540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wechat","tag-wechat"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/seoagencychina.com\/wp-content\/uploads\/2023\/11\/WeChat-Number.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67Aae-dFq","_links":{"self":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/52540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/comments?post=52540"}],"version-history":[{"count":1,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/52540\/revisions"}],"predecessor-version":[{"id":52545,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/52540\/revisions\/52545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media\/52542"}],"wp:attachment":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media?parent=52540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/categories?post=52540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/tags?post=52540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}