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<\/a><\/figure>\n\n\n\nThe summer’s coconut craze always manages to capture hearts, making consumers willingly pay. However, the magic of coconuts extends beyond summer. It had already made its mark even before the ‘first milk tea of autumn’ became an internet sensation.<\/p>\n\n\n\n
As early as August 2020, HEYTEA launched the ‘Fresh Coconut Dada’ series, introducing coconut as a fresh force in the world of milk tea. What really propelled coconuts to bestseller status was in April 2021, when Luckin Coffee launched a ‘Fresh Coconut Latte’. This viral milk tea contributed 1.26 billion yuan to Luckin Coffee in just eight months, with over 70 million cups sold in a year, making a significant contribution to Luckin’s 2021 financial report. In the same year, Nayuki also announced that its new ‘Dominant Good Coconut’ product sold over 100,000 cups in just three days.<\/p>\n\n\n\n Behind the tea giants competing with ‘coconut’ products and frequently breaking sales records is the consumer passion for coconut elements. The desire to buy seems barely concealable in the face of coconuts, ready to be ignited in an instant. A deeper observation into the development of the coconut industry reveals that the popularity of this element is closely linked to the attributes of coconuts themselves<\/p>\n\n\n\n Every fruit you have ever tasted carries its unique significance! Lychees remind one of the Lingnan scenery, grapes instantly evoke images of Xinjiang’s orchards… If one had to choose a fruit to represent the ocean, the coconut would be the perfect candidate.<\/p>\n\n\n\n When coconuts are mentioned, many think of Hainan Island first, but in fact, coconuts are not originally from Hainan. Their ancestral home lies in Indonesia and the Pacific Islands.<\/p>\n\n\n\n About 4000 years ago, residents of the Malay Archipelago (only separated from Hainan Island by the South China Sea) began planting coconut trees. Although the exact origin of coconuts is still unverified, botanists and geographers conjecture that coconuts were among the first ‘pioneers’ on islands, acting as ‘pathfinders’ in the flora and fauna realms, first to land on deserted islands.<\/p>\n\n\n\n <\/p>\n\n\n\n In China, the history of coconuts is relatively clear, as recorded in historical texts like ‘Records of the Grand Historian’ and ‘Book of Han’. These sources show that exchanges between China and Southeast Asia can be traced back to the 1st century AD. The coconuts in Hainan are actually a product of the historical journey to the South Seas, and China has been cultivating coconuts for over 2000 years, mainly on Hainan Island.<\/p>\n\n\n\n Today, this millennium-old fruit bears witness to human migration, carrying the civilization of tropical regions, and also crosses seas to convey various values of plants.<\/p>\n\n\n\n Coconuts are not just a fruit; their whole body is highly valuable for development. Coconut meat, water, shell, husk, leaves, and flowers are all usable, with a wide range of applications.<\/p>\n\n\n\n Coconut meat contains rich nutrients, vitamins, and trace elements beneficial to humans, usually processed into coconut juice, oil, powder, sugar, shredded coconut, and other foods. Coconut water is a quality natural beverage, rich in various inorganic salts, vitamins, amino acids, and trace elements, and can also be fermented into high-fiber fruit (i.e., coconut water jelly).<\/p>\n\n\n\n Beyond food, coconuts are excellent industrial raw materials. Natural fatty alcohols extracted from coconut oil are ideal raw materials for producing synthetic detergents and other daily chemical products. Coconut coir fiber, a by-product, is an excellent cultivation medium for crops.<\/p>\n\n\n\n Coconuts combine edible and industrial values, and the coconut tree is even known as the ‘tree of life’. The ‘Chinese Medicinal Plant Atlas’ records coconuts as having ‘nourishing, cooling, and thirst-quenching’ effects. The ‘Compendium of Materia Medica’ describes coconut meat as ‘sweet, neutral; non-toxic’, ‘eating it can ward off hunger, making one’s face bright and healthy’; coconut water is ‘sweet, warm; non-toxic’, and the coconut shell ‘can treat syphilis and bone pain’.<\/p>\n\n\n\n <\/p>\n\n\n\n Regarding the origin of coconuts, we only know they come from the sea, but this doesn’t mean coconuts are exclusive to people in tropical areas. The sought-after coconut is a market top streamer with ‘admirers’ worldwide.<\/p>\n\n\n\n With the continuous development of the food industry, people everywhere can now enjoy a can of sweet coconut juice, a piece of milky coconut sugar, or a cup of smooth coconut powder in the morning. Various coconut products are placed on supermarket shelves and appear on online shopping platforms. In China, brands represented by Coconut Tree Coconut Juice, Spring Light Coconut Sugar, and Southern Coconut Powder compete to layout in the coconut market.<\/p>\n\n\n\n <\/p>\n\n\n\n When it comes to coconut juice, it’s hard not to think of Coconut Tree brand coconut juice. Also flashing in mind is its packaging design, known as the ‘design industry’s mudslide’, filled with red, yellow, and blue colors \u2013 arguably the most unique beverage in China. Despite its flashy appearance, Coconut Tree’s product is very simple and pure, consistently not adding coconut cream or flavoring, which can be found as prominent words on the product packaging.<\/p>\n\n\n\n For decades, insisting on fresh pressing on Hainan Island, Coconut Tree coconut juice’s high concentration and authentic taste have won consumer recognition. In terms of products, for many years, the Coconut Tree Group has focused on Coconut Tree brand coconut juice as its flagship product, maintaining revenue of around 4 billion yuan over the past decade.<\/p>\n\n\n\n It’s worth mentioning that in 2022, Coconut Tree Coconut Juice collaborated with Luckin to launch ‘Coconut Cloud Latte<\/p>\n\n\n\n On the coconut juice track, Coconut Tree keeps the coconut element evergreen, while in other niche tracks, through the efforts of many excellent enterprises, coconuts have also bloomed dazzlingly.<\/p>\n\n\n\n Starting as a family workshop, Spring Light Food’s sales were not driven by coconut juice; coconut sugar was the first main product launched by Spring Light. Relying on ‘coconut’ for sales, Spring Light Food had its moment in the spotlight at the spring sugar and wine fair in 2012. Huang Chun Guang declared Spring Light Food as ‘Hainan’s number one souvenir brand’. That year, the market share of coconut sugar reached 70%, with an annual production of 8,000 tons of ‘coconut’ element souvenir products, selling not only in the domestic market but also exporting to the United States, Britain, Singapore, and other countries.<\/p>\n\n\n\n Globally, the ‘Coconut Products Market Research Report (2023-2030 Global Forecast)’ released by Global Info Network <\/a>shows that the global coconut product market size is expected to reach $19.11 billion in 2023 and $46.43 billion in 2030, with a compound annual growth rate of 13.11%.<\/p>\n\n\n\n Especially after health and sugar control became the key words of the new era consumption trend, young people’s love for coconuts has been rising. In many people’s impression, coconuts carry a label of 0 flavoring, 0 colorants, and many new brands are promoting the concept of ‘0 added cane sugar’, which fits young people’s needs for healthy drinks. The booming consumer market stimulates the continuous expansion of coconut scale.<\/p>\n\n\n\n Coconuts <\/a>have become top-stream, so it’s no wonder we have ‘coconut anxiety’. Fortunately, coconuts are not seasonally restricted fruits; they are all-season fruits. Compared to other niche<\/p>\n\n\n\n Speaking of Spring Light, we cannot ignore Southern Country, a competitor that differs little in packaging, taste, or even price, and is often compared on various social platforms. Consumers can hardly tell the difference between the two.<\/p>\n\n\n\n However, in China the main product is coconut powder, quite different from Spring Light’s big item. This old brand, focusing on ‘coconut’ nutrition and technology development for 30 years, has also been relying on its strengths to launch market health track demand products such as Southern Country Fresh Coconut Latte coffee solid beverage, snacks, and more.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n With coconuts carrying natural, healthy green labels, Hainan’s coconut business has always been booming. We can’t help but ask, with such high market consumption, are Hainan’s coconuts enough?<\/p>\n\n\n\n Domestically, the ‘China Coconut Juice Industry Development Status Research and Investment Prospect Forecast Report (2022-2029)’ released by Guanyan Report Network shows that in 2020, China’s coconut juice demand grew from 1.27 million tons in 2015 to 1.676 million tons, and the market size increased from 14.22 billion yuan in 2015 to 15.91 billion yuan. Currently, according to Qichacha data, there are 64 existing coconut juice-related enterprises in Hainan.<\/p>\n\n\n\n Full information about food industry in China <\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHistory of coconuts in China<\/h4>\n\n\n\n
With such health and deliciousness, it’s no wonder coconuts are so popular.<\/h2>\n\n\n\n
Hainan Coconut Juice<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\nCoconut juice market in China<\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\nMain Product is Coconut Powder<\/strong><\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\nCoconuts are not seasonal fruits, and production is stable<\/strong><\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\nWhy Chinese distributors are searching for Coconuts Products for China<\/strong>? <\/h2>\n\n\n\n
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