![\"\"](\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/02\/Video-game-China.webp\")
<\/a><\/figure>\n\n\n\nWhy Video Games & TV Series Are Goldmines for Brands in China<\/strong><\/h3>\n\n\n\n\ud83d\ude80 Massive Audiences<\/strong> \u2013 League of Legends alone has over 130 million monthly active users in China<\/strong>, while popular TV series like Three-Body<\/em> and The Longest Promise<\/em> generate billions of views<\/strong> on platforms like iQIYI and Tencent Video<\/strong>.<\/p>\n\n\n\n\ud83d\udd25 Emotional Connection<\/strong> \u2013 Fans aren\u2019t just casual buyers<\/strong>\u2014they are deeply invested in their favorite characters, aesthetics, and storylines<\/strong>, making them willing to spend on collectible, limited-edition products<\/strong>.<\/p>\n\n\n\n\ud83d\udcb0 E-Commerce & Social Commerce-Driven Sales<\/strong> \u2013 Chinese consumers love to shop directly within social platforms<\/strong>. If a brand integrates its products into fandom spaces<\/strong>, conversions skyrocket<\/strong>.<\/p>\n\n\n\nPhilip Chen,<\/a> a digital strategist at GMA , explains:<\/strong>
“China\u2019s digital landscape is built around fandom economies. <\/em><\/p>\n\n\n\nSuccessful brands understand that Chinese consumers don\u2019t just buy products\u2014they buy into a story, a world, and a cultural identity.<\/em><\/p>\n\n\n\n![\"\"](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/a><\/figure>\n\n\n\n Gaming and TV series offer brands a direct way to engage emotionally with their audience and drive sales through immersive marketing.”<\/em><\/p>\n\n\n\nWinning Strategies for Brands: How to Use Games & TV Shows to Sell More in China<\/strong><\/h2>\n\n\n\n1. Match Your Product with the Aesthetic & Vibes of the IP<\/strong><\/h3>\n\n\n\nChinese consumers love authenticity<\/strong>. If your brand is collaborating with a video game or TV series, the design<\/a>, storytelling, and campaign visuals<\/strong> need to feel like a natural extension<\/strong> of that universe<\/a>.<\/p>\n\n\n\n
\ud83d\udd25 Emotional Connection<\/strong> \u2013 Fans aren\u2019t just casual buyers<\/strong>\u2014they are deeply invested in their favorite characters, aesthetics, and storylines<\/strong>, making them willing to spend on collectible, limited-edition products<\/strong>.<\/p>\n\n\n\n \ud83d\udcb0 E-Commerce & Social Commerce-Driven Sales<\/strong> \u2013 Chinese consumers love to shop directly within social platforms<\/strong>. If a brand integrates its products into fandom spaces<\/strong>, conversions skyrocket<\/strong>.<\/p>\n\n\n\n Philip Chen,<\/a> a digital strategist at GMA , explains:<\/strong> Successful brands understand that Chinese consumers don\u2019t just buy products\u2014they buy into a story, a world, and a cultural identity.<\/em><\/p>\n\n\n\n Gaming and TV series offer brands a direct way to engage emotionally with their audience and drive sales through immersive marketing.”<\/em><\/p>\n\n\n\n Chinese consumers love authenticity<\/strong>. If your brand is collaborating with a video game or TV series, the design<\/a>, storytelling, and campaign visuals<\/strong> need to feel like a natural extension<\/strong> of that universe<\/a>.<\/p>\n\n\n\n
“China\u2019s digital landscape is built around fandom economies. <\/em><\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nWinning Strategies for Brands: How to Use Games & TV Shows to Sell More in China<\/strong><\/h2>\n\n\n\n
1. Match Your Product with the Aesthetic & Vibes of the IP<\/strong><\/h3>\n\n\n\n