{"id":53823,"date":"2025-04-03T10:59:21","date_gmt":"2025-04-03T10:59:21","guid":{"rendered":"https:\/\/seoagencychina.com\/?p=53823"},"modified":"2025-03-27T11:11:05","modified_gmt":"2025-03-27T11:11:05","slug":"sial-shanghai-what-brands-need-to-prepare-before-exhibiting","status":"publish","type":"post","link":"https:\/\/seoagencychina.com\/sial-shanghai-what-brands-need-to-prepare-before-exhibiting\/","title":{"rendered":"SIAL SHanghai : What Brands Need to Prepare Before Exhibiting"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p><strong>SIAL Shanghai<\/strong> is <strong>Asia\u2019s largest international food and beverage trade show<\/strong>, and one of the most important entry points into <strong>China\u2019s F&amp;B market<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2.webp\"><img decoding=\"async\" width=\"607\" height=\"404\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2.webp\" alt=\"\" class=\"wp-image-53827 lazyload\" style=\"--smush-placeholder-width: 607px; --smush-placeholder-aspect-ratio: 607\/404;width:754px;height:auto\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2.webp 607w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2-300x200.webp 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2-600x399.webp 600w\" data-sizes=\"(max-width: 607px) 100vw, 607px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/a><\/figure>\n\n\n\n<p>Held annually at the Shanghai New International Expo Centre (SNIEC), the show brings together:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global and domestic <strong>distributors<\/strong><\/li>\n\n\n\n<li>E-commerce platforms<\/li>\n\n\n\n<li>Retail chains<\/li>\n\n\n\n<li>Hotels, cafes, and restaurant buyers<\/li>\n\n\n\n<li><strong>Influencers and media<\/strong> in food, health, and lifestyle<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Is SIAL Shanghai \u2014 And What Brands Need to Prepare Before Exhibiting<\/h2>\n\n\n\n<p>If you\u2019re a food, beverage, condiment, health snack, or gourmet brand looking to scale in China, <strong>SIAL is where you go to be seen.<\/strong><br>But showing up with a booth isn\u2019t enough.<\/p>\n\n\n\n<p>Here\u2019s what brands <strong>must prepare before stepping onto the SIAL floor.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2-1.webp\"><img decoding=\"async\" width=\"607\" height=\"404\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2-1.webp\" alt=\"\" class=\"wp-image-53828 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2-1.webp 607w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2-1-300x200.webp 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-2-1-600x399.webp 600w\" data-sizes=\"(max-width: 607px) 100vw, 607px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 607px; --smush-placeholder-aspect-ratio: 607\/404;\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 1. Have a Chinese-Language WeChat Brochure Ready<\/h2>\n\n\n\n<p>Forget printed catalogs. In China, <strong>WeChat is your business card<\/strong>.<br>Distributors, buyers, and media will scan your QR code \u2014 and expect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>clear, well-designed WeChat brochure<\/strong> in Chinese<\/li>\n\n\n\n<li>Intro to your brand, story, products, certifications<\/li>\n\n\n\n<li>Product pricing formats, MOQ, shelf life<\/li>\n\n\n\n<li>QR code to your <strong>WeChat official account or mini program<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 Tip: Include <strong>voice + visuals<\/strong> \u2014 photos, short videos, founder quote, manufacturing shots.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-seo-china-agency wp-block-embed-seo-china-agency\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"vBSasEnrVm\"><a href=\"https:\/\/seoagencychina.com\/use-wechat-h5-e-brochure-to-find-a-chinese-distributor\/\">Use WeChat H5 Brochure to Find a Chinese Distributor<\/a><\/blockquote><iframe class=\"wp-embedded-content lazyload\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Use WeChat H5 Brochure to Find a Chinese Distributor&#8221; &#8212; SEO China Agency\" data-src=\"https:\/\/seoagencychina.com\/use-wechat-h5-e-brochure-to-find-a-chinese-distributor\/embed\/#?secret=ZAZ28kycQ3#?secret=vBSasEnrVm\" data-secret=\"vBSasEnrVm\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 2. Build Basic e-Reputation Before the Show<\/h2>\n\n\n\n<p>Chinese distributors <strong>will Google (Baidu) you before following up<\/strong>.<br>They\u2019ll also check:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you have a <strong>Red (Xiaohongshu) presence?<\/strong><\/li>\n\n\n\n<li>Are your products listed on <strong>Tmall Global or JD.com?<\/strong><\/li>\n\n\n\n<li>Do any <strong>KOLs or users already talk about your brand online?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc If your brand is <strong>invisible online<\/strong>, they assume you\u2019re not serious about China.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 3. Set Up a Xiaohongshu (Red) Account for Lifestyle Visibility<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-seo-china-agency wp-block-embed-seo-china-agency\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"v0e6lruNqC\"><a href=\"https:\/\/seoagencychina.com\/littleredbook-xiaohongshu-the-new-e-commerce-way-in-china\/\">LittleRedBook (XiaohongShu) the new E-Commerce Way in China<\/a><\/blockquote><iframe class=\"wp-embedded-content lazyload\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;LittleRedBook (XiaohongShu) the new E-Commerce Way in China&#8221; &#8212; SEO China Agency\" data-src=\"https:\/\/seoagencychina.com\/littleredbook-xiaohongshu-the-new-e-commerce-way-in-china\/embed\/#?secret=D9nUowcFL0#?secret=v0e6lruNqC\" data-secret=\"v0e6lruNqC\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Even if you\u2019re not focused on DTC yet, having a <strong>basic RED presence<\/strong> is powerful.<br>It helps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build <strong>distributor trust<\/strong><\/li>\n\n\n\n<li>Show that <strong>Chinese consumers \u201cget\u201d your product<\/strong><\/li>\n\n\n\n<li>Start generating <strong>real feedback, testimonials, and photos<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 Post 3\u20135 authentic lifestyle posts before the show, in Chinese, using real images and key product benefits.<\/p>\n\n\n\n<p>\ud83d\udd25 Bonus: If you can get 1\u20132 KOLs to post ahead of the show, it <strong>dramatically increases your perceived value<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 4. Be Ready to Sell on E-Commerce (Or Have a Plan)<\/h2>\n\n\n\n<p>At SIAL, <strong><a href=\"https:\/\/seoagencychina.com\/find-a-reliable-chinese-distributor\/\">distributors <\/a>will ask you<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAre you on Tmall Global?\u201d<\/li>\n\n\n\n<li>\u201cHow\u2019s your Douyin store performing?\u201d<\/li>\n\n\n\n<li>\u201cDo you do livestreaming?\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2022\/10\/ecommerce-mother-baby.jpg\"><img decoding=\"async\" width=\"1024\" height=\"598\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2022\/10\/ecommerce-mother-baby-1024x598.jpg\" alt=\"\" class=\"wp-image-50040 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2022\/10\/ecommerce-mother-baby-1024x598.jpg 1024w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2022\/10\/ecommerce-mother-baby-300x175.jpg 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2022\/10\/ecommerce-mother-baby-768x449.jpg 768w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2022\/10\/ecommerce-mother-baby-1536x897.jpg 1536w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2022\/10\/ecommerce-mother-baby-600x351.jpg 600w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2022\/10\/ecommerce-mother-baby.jpg 1987w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/598;\" \/><\/a><\/figure>\n\n\n\n<p>Even if you\u2019re not there yet, have an answer ready.<br>\ud83d\udce6 Better: prepare a simple <strong><a href=\"https:\/\/seoagencychina.com\/e-commerce-agency-china-shanghai\/\">Go-To-Market <\/a>slide<\/strong> showing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cross-border e-com model plan<\/li>\n\n\n\n<li>Logistics readiness (bonded warehouse \/ cold chain if needed)<\/li>\n\n\n\n<li>Digital marketing strategy<br>Distributors <strong>prefer working with brands that can support sales, not just sell inventory.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 5. Prepare to Engage with KOLs and Influencers<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/10\/kol-coca-cola-china.png\"><img decoding=\"async\" width=\"636\" height=\"379\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/10\/kol-coca-cola-china.png\" alt=\"\" class=\"wp-image-51420 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/10\/kol-coca-cola-china.png 636w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/10\/kol-coca-cola-china-300x179.png 300w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2020\/10\/kol-coca-cola-china-600x358.png 600w\" data-sizes=\"(max-width: 636px) 100vw, 636px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 636px; --smush-placeholder-aspect-ratio: 636\/379;\" \/><\/a><\/figure>\n\n\n\n<p>You\u2019ll likely meet KOL agents and food media at SIAL. They\u2019ll ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you already collaborate with Chinese influencers?<\/li>\n\n\n\n<li>Do you have tasting samples or collab ideas?<\/li>\n\n\n\n<li>Can they get product to test and review on Red or Douyin?<\/li>\n<\/ul>\n\n\n\n<p>\ud83e\udde0 Have a <strong>simple influencer program<\/strong> ready to go:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starter KOL kit<\/li>\n\n\n\n<li>Sampling timeline<\/li>\n\n\n\n<li>Budget range per campaign ($500\u2013$2,000 per post)<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd25 Some distributors will <strong>only consider you if KOLs are already posting about you.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 6. All Contact Happens on WeChat \u2014 Be Ready<\/h2>\n\n\n\n<p>At the show, <strong>nobody gives out business cards<\/strong> anymore.<br>Instead:<br>\u2705 Prepare a <strong>WeChat business account or WeChat Work profile<\/strong><br>\u2705 Set up <strong>a QR code with your brochure + product info<\/strong><br>\u2705 Be responsive (everyone uses WeChat for follow-up)<\/p>\n\n\n\n<p>\ud83d\udccc Even before the show, <strong>distributors and partners may reach out via WeChat<\/strong>. It\u2019s the default channel for B2B<\/p>\n\n\n\n<p> in China.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-marke.webp\"><img decoding=\"async\" width=\"526\" height=\"351\" data-src=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-marke.webp\" alt=\"\" class=\"wp-image-53829 lazyload\" data-srcset=\"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-marke.webp 526w, https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-marke-300x200.webp 300w\" data-sizes=\"(max-width: 526px) 100vw, 526px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 526px; --smush-placeholder-aspect-ratio: 526\/351;\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde0 Quick Checklist Before SIAL Shanghai:<\/h2>\n\n\n\n<p>\u2705 WeChat brochure in Chinese (PDF or mini-site)<br>\u2705 3\u20135 Red (Xiaohongshu) posts live<br>\u2705 Douyin or e-commerce presence (or plan ready)<br>\u2705 Google Translate won\u2019t cut it \u2014 <strong>professional Chinese content is mandatory<\/strong><br>\u2705 Product packaging adapted for China (visually and text)<br>\u2705 Prepare talking points: health benefits, ingredients, certifications, pricing model<br>\u2705 Sample stock ready to send after the show<br>\u2705 WeChat QR codes on your booth and your phone<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf Final Word: SIAL Is Your Launchpad \u2014 If You\u2019re Prepared<\/h2>\n\n\n\n<p>SIAL is not just a trade show.<br>It\u2019s a <strong>stage where buyers, distributors, and influencers evaluate your readiness<\/strong> to enter the world\u2019s most competitive F&amp;B market.<\/p>\n\n\n\n<p>If you show up with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A beautiful booth<\/li>\n\n\n\n<li>No Chinese content<\/li>\n\n\n\n<li>No digital presence<\/li>\n\n\n\n<li>No ecommerce plan<\/li>\n<\/ul>\n\n\n\n<p>\u2026you\u2019ll leave with compliments, not contracts.<\/p>\n\n\n\n<p>\ud83d\udca1 But if you arrive prepared \u2014 with your WeChat content, Red page, ecommerce story, and KOL angle?<br>You\u2019ll be the brand they remember.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udcac Want help preparing for SIAL Shanghai or entering the China food market? Let\u2019s talk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SIAL Shanghai is Asia\u2019s largest international food and beverage trade show, and one of the most important entry points into China\u2019s F&amp;B market. Held annually at the Shanghai New International Expo Centre (SNIEC), the show brings together: What Is SIAL Shanghai \u2014 And What Brands Need to Prepare Before Exhibiting If you\u2019re a food, beverage,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":53826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-53823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/seoagencychina.com\/wp-content\/uploads\/2025\/03\/sial-Shanghai-2025-ppl.webp","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67Aae-e07","_links":{"self":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/53823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/comments?post=53823"}],"version-history":[{"count":1,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/53823\/revisions"}],"predecessor-version":[{"id":53830,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/posts\/53823\/revisions\/53830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media\/53826"}],"wp:attachment":[{"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/media?parent=53823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/categories?post=53823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoagencychina.com\/wp-json\/wp\/v2\/tags?post=53823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}