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Why Warcraft in China more relevant than in the United States
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Why Warcraft in China more relevant than in the United States

Adaptation of video games on the big screen had resulted in so many bad films, that it made us wonder whether there is some kind of malediction above the concept itself. So when after a waiting of 10 years the adaptation of the very famous World of Warcraft came about, it was under particular scrutiny….

Advertising was lucrative for Chinese search engines

Advertising was lucrative for Chinese search engines

e-Advertising in China   According to Emarketer’s forecasting report, total advertising spending in China will reach 78 billion USD for 2016. This includes all kinds of media such as Digital, TV, out-of-home, print and radio. By 2020, they expect this number to reach 122 billion USD. With the increase of TV advertising prices, the number…

China’s Internet search giant Baidu is under examination

China’s Internet search giant Baidu is under examination

Baidu, China’s principal search engine is under examinations after the death of Wei Zexi. This 21-year-old student suffering from a rare form of cancer, was given false information, because of Baidu paid search results. Baidu is being blamed by netizens for giving to counterfeit doctors advertised spaces. The main question of the online discussion :…

Alibaba jumps into the VR world
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Alibaba jumps into the VR world

Alibaba jumps into the VR world Alibaba has set gigantic plans about “immersive shopping experience” via Virtual Reality for its more than 400 million consumers. Virtual reality (VR) gained many discussions these last days, as many VR announcements were released by MasterCard, Sky, Playstation …Facebook becoming the owner of Oculus, and finally Alibaba. The big…

What digital media do Chinese tourists use?
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What digital media do Chinese tourists use?

Chinese social networks are undoubtedly the right channel; it starts to be a well-known fact given how much we have all heard about the Chinese tourist wave. According to data released by the United Nation, We are talking about 100 million Chinese tourists who have spent $129 billion worldwide. China : a digital Country This…

A Chinese company will help foreign SME’s to get into Chinese market

A Chinese company will help foreign SME’s to get into Chinese market

Avenue51 will help foreign SME’s to get into the Chinese market. What is Avenue51? Created by Liu, a Chinese with long work in import / export sector and James Hardy, director of Alibaba.com, the company offers to its customers a complete package, including research, marketing, logistics and after- sales service to companies wishing to set…