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8 SEO tips to increase your TrustRank on Baidu

8 SEO tips to increase your TrustRank on Baidu

Baidu TrustRank is an algorithmic metric used by Baidu to evaluate the credibility, authority, and trustworthiness of a website. It is similar to Google’s concept of Domain Authority but tailored to the Chinese internet ecosystem. TrustRank plays a significant role in determining how high your website ranks in Baidu’s search results. Baidu TrustRank is an algorithmic metric used by…

5 Tips to Optimize Your Website for Baidu SEO (2025 Guide)

5 Tips to Optimize Your Website for Baidu SEO (2025 Guide)

If you want to succeed in China’s digital market, ranking high on Baidu is a must. Unlike Google, Baidu has its own rules, algorithms, and preferences, meaning Western SEO strategies won’t work here. Here’s how to optimize your website for Baidu and get more visibility in China. 1️⃣ Host Your Website in China (or Hong…

[2025] SEO Updates with the #1 Chinese search engine : Baidu

[2025] SEO Updates with the #1 Chinese search engine : Baidu

Baidu is the Google of China, useful to get visibility via search engine in China. November 2024, China’s search engine market is dominated by several key players. Below is a table summarizing the top Chinese search engines, their estimated market shares, user bases, and notable associated services: Search Engine Estimated Market Share Estimated User Base…

What Brands Must Know about SEO in China [2025]

What Brands Must Know about SEO in China [2025]

SEO for Baidu isn’t just about playing by the rules—it’s about redefining them. Baidu has introduced significant updates to its search engine optimization (SEO) framework, reflecting its commitment to enhancing user experience and search result relevance. These changes present both challenges and opportunities for businesses aiming to improve visibility on China’s leading search site. Think,…

“Money Plant” is Baidu hyperlink cheaters punisher

“Money Plant” is Baidu hyperlink cheaters punisher

Baidu’s “Money Plant” algorithm, introduced in 2013, targets link-spamming practices such as buying and selling links, aiming to promote fair competition among websites. The latest update, “Money Plant 2.0,” released on July 15, 2013, expanded its scope to penalize sites hosting promotional articles (advertorials) considered as link spam. To align with the “Money Plant” algorithm,…