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You want to sell to the supermarket in China, and search for a partner that knows how to do it, and manages everything for you. I think you might be at the good door. 5 Key points about Supermarket in China The Chinese retail market: Navigate in a dark Sea China is a huge market…
Loewe, a Spanish fashion house, is pioneering innovative advertising strategies by utilizing diverse mediums to create impactful campaigns in China. Here are ten points highlighting Loewe’s approach in China, particularly with its “Howl’s Moving Castle” campaign: Read more
Full market analysis of coconuts market in China, trends and all what CEO need to know. Coconut-flavored drinks are so popular Turning back the clock to the early summer of 2021, incomplete statistics show that the market saw the launch of over 130 coconut-flavored drinks in just half a year. Among them, brands like HEYTEA,…
MOJT, an up-and-coming cocktail brand, has recently made waves in the beverage industry by unveiling a unique collaboration with Moutai, featuring Taiwanese pop star Jay Chou. Founded in 2022, MOJT has rapidly gained popularity, particularly among younger consumers. The brand further boosted its appeal by appointing Jay Chou as its global ambassador. Innovative cocktails The…
Chinese people rely a lot on word-of-mouth marketing and brand image in search results in the Chinese market. As China is the biggest e-commerce market in the world, many companies fighting online for potential customers. This is why, Chinese customers prefer to base their purchasing decisions on reviews from people they know or real customers,…
In recent years, the ready-to-drink and premixed alcoholic drinks market in China has shown consequent growth. There is increasing consumer demand for innovative and qualitative drinks. Asia Pacific region accounts for the largest market share, whereas Western countries influence consumer behavior across the world. The ready-made alcoholic beverages market in China, although being a niche…
Tencent’s Q3 2023 Financial Results Highlights: source WeChat Channel An Emerging Short Video Platforms inside of WeChat Content Display and Navigation Brand Engagement on WeChat Channels Integration with Other WeChat Functions for Marketing
As brands increasingly look to China for new opportunities to grow their businesses, live streaming provides a unique way to connect with Chinese customers in a very personal and engaging way. There’s no doubt that the live-streaming industry is on the rise. And businesses of all sizes are starting to take advantage of this powerful…
China International Import Expo 2023 Closes with Record Deals Worth $78.41 Billion This article provides a comprehensive overview of the 6th China International Import Expo, highlighting its success, the enthusiastic participation of luxury brands, and the supportive stance of the Chinese government towards international trade Better than single Day. Record-Breaking Deals at CIIE: The 6th…
Stepping into the vast landscape of China’s market and its logistics may feel a bit like venturing into unknown territory. There are many logistic options to choose from and many aspects to consider, depending on the products, volumes, and destinations. Therefore, I’ve gathered all the important information regarding logistics here. The result? This blog post – your…
As the world’s most populous country and biggest economy, China is a key market for any company doing business around the world. If you’re looking to sell your brand in China, there are a few things you need to know first. In this blog post, we’ll outline some of the basics you need to get…
China’s seafood market is large and dynamic, essential to the country’s cuisine and culture. Seafood symbolizes wealth and health, and it’s a key part of celebrations. Therefore, seafood is treated as a premium product, and Chinese consumers are vying for imported options, that are believed to be of better quality. The tastes of Chinese consumers…
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