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A Chinese historical TV series has captivated more than 1.6 million viewers Meng Hualu, or A Dream of Splendor, a Chinese historical TV series has captivated over 1.6 million viewers in just two weeks. This has helped light up other sectors such as tourism and desserts. The story, set during the Song Dynasty, centers on…
China is facing a big challenge, feed a 1.4 Billion population and limit inflation on food. China must stabilize food production, increase food importations and develop its agriculture to ensure that “Chinese bowls” are mainly filled with food. Uncertain Time China is the world’s most populous country, but global uncertainty, the COVID-19 pandemic, and climate…
Every business in China, whether foreign or domestic, should have an official presence on WeChat. Indeed, what was at the time only an instant messaging application has now become one of the most popular platforms for building brand awareness and generating leads. However, there are a few things to consider when using WeChat as part…
What is China’s view on NFTs and what is the market outlook? Non-fungible tokens, or NFTs, are a new digital asset that is rapidly gaining popularity. They are also dominating online media conversations around the world. Although NFTs are not a controversial concept in China, the Chinese authorities do not seem to be as enthusiastic…
Brands looking to develop their virtual roadmaps or interact with untapped communities have turned to game platforms as their first port of call. This immersive opportunity is now being offered to fragrances. Givenchy Parfums launched its own world on the global gaming platform Roblox on June 13. The Givenchy Beauty House, in partnership with Swedish…
China’s property market has been in a state of flux for some time now, with investors beginning to abandon the market in droves. This has led to concerns over the future stability of the property sector and wider economy. So what’s driving this investor exodus, and what could it mean for China’s Real Estate market?…
China has always been a hotbed for business opportunities, and the biopharmaceutical industry is no exception. With a population of over 1.3 billion and a rapidly growing middle class, there are plenty of potential customers for pharmaceutical products. However, foreign companies have often found it difficult to break into the China market. In this blog…
By 2021, China has had a +20% increase year-to-year making the Chinese ice cream market the number one of its kind in the world.
Sport in Chinese culture Exercise and sport have always been an important part of Chinese life. What are the latest trends in sports marketing in China? Historically, the sport has been a secondary concern for many young people. However, the Chinese mentality of being active and continuing to exercise into old age is very different…
Looking to break into the Chinese wine market? You’re in luck! China is currently experiencing a wine boom, and the market is full of opportunity. Here’s what you need to know about doing business in China’s wine industry. South Australian wine brand Penfolds to launch ‘made in China’ vintage to avoid Chinese tariffs Penfolds’ parent…
McDonald’s, like other American institutions, is adapting to the fast-paced Chinese lifestyle by incorporating new menu items that cater specifically to Chinese tastes. The chain is offering dishes such as rice burgers and soy chicken nuggets, which are expected to be a big hit with the country’s 1.3 billion residents. McDonald’s executives believe that the…
Olympic games, health concern, Stress, governement incentive China’s market for sports continues to expand in 2022. As the Chinese economy has continued to grow, so too has the demand for sportswear brands. While many western companies have been able to make inroads in China, there are still some major opportunities that remain untapped. In this…
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