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(New) little Red Book, the most popular App in China, just releases a new function live streaming linked to e-Commerce About Xiaohongshu (RED) Xiaohongshu, also called RED is a social network and e-commerce platform. On Xiaohongshu, users can share their experiences in different fields such as travel, makeup, gastronomy, lifestyle, etc. In the publication, users…
This article will introduce the top 3 APP used by rich Chinese People. In the digital age, accelerated Chinese HNWi (HNWI: These are High net worth individuals: millionaires with a fortune of more than a million dollars) need more comfort and silence. more information on this report Today, in modern society, very few people live…
If a company chooses a wait-and-see approach instead of leading the charge in new technologies, then they have already lost. Many brands still don’t understand this… Nowadays, many companies and brands believe that some luxury products cannot be bought online. As a result, they choose not to be present on the Internet. However, the fact…
The Chinese international traveler is still “a sleeping giant.” Discover The future of Chinese tourism abroad, and the secret to luring these types of clients. Despite massive growth over the past five years, the country is on the verge of tripling its number of long-haul travelers looking to discover the world over the next decade….
I) Evolution of the Alibaba platform Launched in 1999, Alibaba.com, a B2B (business to business) platform, is Jack ma first e-commerce product. Originally it was a platform connecting foreign companies with Chinese manufacturers, at a time when China was primarily a manufacturing country. Today, Alibaba is mostly considered a consumer e-commerce giant, with a market…
Chinese society is increasingly influenced by KOLs (Key Opinion Leaders), a question arises: Are these influencers and opinion leaders effective in promoting brands or just promoting their image? I) Top Influenceurs ranked in this Survey a) Organization of the study This issue is at the heart of the report by Bomoda, a New York-based…
Introduction: E-commerce in China is dominated by two powerful players, Alibaba and JD.com. While most reports on e-commerce in China speak of the dominance of the duopoly, a third competitor comes to surprise us with its constant ascent. Pinduoduo is an e-commerce platform that allows users to participate in group purchase offers. Presenting itself as…
By the end of 2018, beauty industry professionals were watching China after an announcement from the China Food and Drug Administration (CFDA), which then positioned itself in favor of finding alternatives to animal testing. short-term. Today, China is getting closer to banning animal testing for cosmetics. The Gansu Province National Medical Products Association has announced…
The Yves Saint-Laurent brand has never had such good days on the Chinese market. A few months ago, the brand was marketed on JD’s Toplife platform. Com. This e-commerce strategy has allowed the brand to reach more consumers. Also, the new YSL beauty store in Guangzhou is a great example of how high-end beauty technology…
Introduction: Having decided to focus on its profitable activities and digital services, the American giant announced the closure of its online sales site in the world’s most populous country. I) Reasons The U.S. group’s decision underscores its difficulties in the Chinese market against well-established local competitors. According to the specialist research firm iResearch Global, Tmall,…
A change in the way Millennials (people born in the 2000s) and Gen-X consumers (people born between 1966 and 1976) live is fuelling the evolution of high-end design in China. In 2018, China’s decoration and furniture market was estimated at $740 billion (5 trillion RMB), according to a Yicai study. Also, this market continues to…
Introduction: E-commerce is exploding in China, taking the wine market with it. In just a few years, we have seen the birthplace of sites that manage to distribute hundreds of thousands of bottles a month throughout China. On Taobao (B to C online sales platforms), Tmall e-shops have recently entered this business, and have managed…
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