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In 2015, Lego, the Danish toy manufacturer famous for its plastic brick toys, ventured into China’s vast toy market. Despite encountering various difficulties and obstacles, the company persevered and achieved remarkable success. In this blog post, we will explore Lego’s approach to entering the Chinese market and their strategies for overcoming cultural differences, intellectual property…
Boomerang kids, or young adults who move back in with their parents, are a growing trend in China due to economic and cultural factors. Over one-third of recent graduates continue to live with their parents, leading to changes in family dynamics and consumption patterns. For marketing managers seeking success in China, understanding this trend is…
In Western countries vitamins and dietary supplements (VDS) is a product category difficult to define but, in China, there are 27 functions characterizing VDS. In 2022, Chinese consumers spend 4.7 billion USD on health supplements and the numbers are constantly growing. This is a result of increasing disposable incomes and increasing health awareness of the…
The Chinese app market is the largest and most lucrative in the world, with over a billion mobile users online, and it’s crucial to understand its size, key players, distribution channels, localization requirements, and regulations before launching your app. In this blog post, we’ll walk you through everything you need to know about launching your…
While cash used to be king in China not long ago, that has quickly changed thanks to the proliferation of mobile payment solutions like Alipay and WeChat Pay. With a combined market share of over 90%, these two platforms have become ubiquitous across many industries and demographics. In this article, we’ll explore the key features…
China has become the largest e-commerce market in the world, accounting for almost half of all global transactions. With a thriving economy and over one billion consumers ready to purchase goods and services online, it’s no wonder why businesses are flocking to this market. However, understanding China’s unique consumer behavior, cultural impact, and e-commerce regulations…
To succeed as a foreign brand in China, it’s important to understand the Tiered City System. With over 1.4 billion people living in different cities and income levels, it’s essential to navigate this complex market effectively to reach your full potential. Dive into our blog post as we dissect the tiered city system classification, identify…
The trend of Chinese students seeking education abroad has been on the rise in recent years. What are the driving forces behind this phenomenon? In this blog post, we will explore and decode the key drivers that motivate Chinese students to pursue higher education overseas, with a focus on aspects such as international exposure, career…
China has become a hub for the education industry, with the country’s large population and focus on academic achievement fueling a growing demand for tutoring services. The education market in China has expanded rapidly in recent years, driven by factors such as high competition for university admission and employment, and an increasing desire among parents…
Baidu is China’s top search engine with around 70% market share, making it a prime platform for businesses looking to reach a massive audience in the region. With Baidu advertising, brands can utilize paid search advertising, in-feed ads, and brand zones to increase their online visibility and promote products or services more effectively. In this…
A computer, a smartphone, a wechat account, a website, a foreigner face and you can start a Tutoring Business in China charging 200rmb per hour, 30USD . China is a HUGE tutoring industry — previously worth an estimated 2 trillion yuan (then $310 billion) crackdown kills Chinese Giants The impact of China’s crackdown on the…
25 Challenges that international brands may face when operating in the Chinese market, along with examples of brands Olivier VEROT founder GMA Focus on building trust and credibility – in China, reputation is closely tied to trust and credibility. Trust is based of Guanxi . Brands should focus on building trust with customers, distributors and…
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