MARKETING TO CHINA AGENCY
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The Chinese outbound tourism market exhibits remarkable diversity, encompassing a wide range of age groups, income levels, and interests. However, they all share a profound fascination with popular travel destinations, mobile payment solutions, and social media engagement. Anticipations for 2023 are centered around a significant recovery, particularly during the second and third quarters. These periods…
China, as one of the world’s largest economies, has a significant demand for imported fruits. The country’s growing middle class and changing dietary preferences have led to increased consumption of fruits, both domestically produced and imported. China’s imported food market has been expanding rapidly over the years, with a wide variety of fruits being imported…
In the vibrant and competitive culinary world of China, standing out can be a daunting task for restaurant owners. As China’s food and beverage industry flourishes, with an insatiable consumer base always on the lookout for the next enticing dining experience, restaurant owners need to leverage innovative and effective promotional strategies to rise above the…
The soda market in China is experiencing significant growth due to the increasing wealth of the Chinese population and their growing consumption of Western products. Despite China being known for its tea culture, the demand for soda is rapidly rising, potentially making it one of the largest industries in the country in the future. China’s…
The Chinese market is a large and fast-growing economy with a population of over 1.4 billion people, offering significant market potential. The government’s economic reforms have created a business-friendly environment, attracting both domestic and international investments. Franchising has become an important avenue for entrepreneurship, job creation, and economic development in China, allowing businesses to expand…
In recent times, Chinese distributors have actively been engaged in the pursuit of importing food from overseas to meet the demands of the Chinese population. With the current circumstances, 2023 presents itself as an opportune moment for brands to consider exporting food products to China. However, several factors have contributed to this favorable environment: In…
Introduced in 2011 by Tencent, WeChat rapidly became the most popular app in China, establishing itself as a must-have for Chinese people to use in their daily life. WeChat’s ecosystem is indeed one of the most complete in terms of services and mini-programs. Because of its immense popularity, Wechat was also quickly invested in by…
The new CEO of Starbucks, Laxman Narasimhan, recently embarked on a low-key tour of China. This trip marks Narasimhan’s first visit outside of North America since assuming his role in March of this year. During his visit, he toured Starbucks stores in Beijing and Shanghai, where he had the opportunity to meet with Starbucks employees,…
Fast food restaurant company Subway has recently entered into a new master franchise agreement with Shanghai Fu-Rui-Shi Corporate Development (FRS) to enhance its presence in Mainland China. This agreement is deemed to be Subway’s largest master franchise agreement and one of the most significant in the global quick-service restaurant (QSR) industry. The financing for this…
In the world of wine, China has emerged as a prominent market with tremendous growth potential. To effectively tap into this market, Italian wine producers must prioritize wine education as a critical component of their strategy. The Italian Trade Agency (ITA) is filled with cautious optimism regarding the Chinese wine market this year, as China’s…
Domino’s Pizza plan to open 420 new stores in China Domino’s Pizza has unveiled ambitious plans to open 420 new stores in China, with 180 set to launch this year and an additional 240 in 2024. The company recently celebrated the simultaneous opening of new outlets in Qingdao, Changzhou, and Wenzhou, bringing its total store…
Although there are many different angles to take while preparing a marketing strategy for a brand in China, results from many campaigns carried out on varied Chinese social media platforms show that a good influencer marketing strategy can bring better results than all the other promotional actions altogether. Because of many scandals with products from…
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